Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona.
On this episode, Katelyn and Rebecca discuss:
Rebecca Sadwick is a customer-focused marketer and the founder of Stretegica Partners. Rebecca is a regular contributor to Forbes.
LinkedIn: https://www.linkedin.com/in/rebeccasadwick/
Twitter: https://twitter.com/rebeccasadwick
Strategica Partners: https://strategica.partners/
More On Negative Personas: https://www.forbes.com/sites/rebeccasadwick/
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator