In today’s world, dietitians, fitness coaches, and wellness experts can’t rely solely on word-of-mouth if they want to attract better clients or charge what they’re worth, especially when an outdated website or zero online presence is holding you back.
In this episode, I’m pulling back the curtain on the referral rollercoaster and showing you how to blend trusted recommendations with smart SEO strategy. We’ll talk about why referrals are gold (but risky if you put all your eggs in that basket), how your website and Google presence can amplify your reputation, and clear steps to make sure clients can find you—and actually want to reach out—after hearing your name.
This is also the last episode of BrandWhys, but come listen to The Ordinary Business podcast starting in October!
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Future-proof your business by building visibility beyond just referrals.
Convert more leads by making your website clear, helpful, and easy to find (even for the folks who aren’t DMing you on Instagram).
Start small with SEO—one well-written page or a handful of reviews can make a bigger difference than you think.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
In this episode, I’m sitting down with Holly Haynes to chat about her recent “baby rebrand” and how a subtle brand and messaging refresh can boost your authority without burning everything to the ground. You’ll hear how Holly evolved her business from fast-paced productivity coaching to a grown-up, life-priorities strategy—plus how she brought her audience along for the journey (without constant reinvention). If you’re craving more personal, confident messaging and want to show up as the expert you are, this one’s for you.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Attract higher-quality clients by evolving your messaging to reflect your current expertise and personality.
Gather real feedback from your audience and clients to guide your rebrand—no more guessing what they want to hear.
Make changes gradually and intentionally so you take your audience with you (no dramatic, Taylor Swift-style feed wipes required).
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
If you’ve poured energy into blog posts, SEO, or Instagram—but your inbox is still crickets—you’re not alone. Most health and fitness pros feel that sting: great content, steady traffic, yet zero inquiries from those dream clients.
In today’s episode, I’m getting real about why traffic alone isn’t paying the bills and what to do when your website feels more like a ghost town than an active client magnet. I’ll break down conversion rates, the impact of irrelevant content (that viral cupcake recipe just isn’t the lead magnet you hoped for), and the three must-fix elements that turn browsers into clients ready to book their next wellness session.
You’ll learn how to audit your own site, nail down messaging that speaks to your ideal client, and set up the kind of calls-to-action that make it easy for people to say, “Yes, I need this.”
Whether you’re reworking your brand or just tired of being overlooked online, these strategic shifts will help you grow your authority—and fill your calendar with clients who value your expertise.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Audit your analytics and prune irrelevant content to attract more of the right visitors.
Refine your website messaging so potential clients feel seen and know exactly how you can help them.
Optimize your calls-to-action and site structure so every click brings people closer to booking your services.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
In this episode, I sit down with Karina Ripps, a run coach (https://www.karinaripps.com/) who pivoted into business mentoring for other run coaches, to talk all things rebranding. Whether you’re thinking about niching down, launching a new offer, or just tired of feeling boxed in by “shoulds” from random internet gurus, Karina’s real-world story is packed with tactics for making your brand work for you (not the other way around).
Tune in to hear us break down how to balance multiple passions in one business without confusing your audience, tap into your “why” so your marketing feels natural, and overcome those mental hurdles that pop up whenever you’re ready for growth. Yes, there will be some laughs, some ah-ha moments, and definitely a nudge to stop waiting for “perfect” before you take the leap.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Position yourself as a go-to in your niche by refining both your messaging and visuals—even if you’re juggling multiple specialties.
Rebrand with confidence by focusing on alignment, not perfection or outside approval (“they” don’t get a vote!).
Attract dream clients who energize you by putting your real story, voice, and experience front and center.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
Today, I’m getting real about what it means to be an “ordinary” business owner in a world obsessed with overnight success. I’ll share why I’m intentionally ignoring the pressure to “scale, scale, scale” and how you can carve out your own definition of authority—one that actually works for health and fitness professionals.
>> The Ordinary Summit Waitlist: https://green-surf-918.kit.com/summit
It’s okay to embrace your own pace, and grow a business that feels just as good as it looks online (hint: you don’t need 100k followers to raise your prices).
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Attract premium clients by building a brand that truly fits you—not the internet’s definition of “success.”
Communicate your expertise and value, even if your audience is small (and why that might be your secret weapon).
Give yourself permission to run your business sustainably—without the hustle hype or comparison traps.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
Ever get a little nervous that someone might swoop in and grab your perfect program name or copy your hard-earned brand? You’re not alone! For health and fitness professionals building authority online—whether you’re a nutritionist, fitness coach, or wellness pro—the legal side of branding (trademarks and copyrights) can feel confusing and intimidating, but it’s absolutely essential if you want to stand out and protect everything you’ve built.
This episode is all about trademarks, copyrights, and what every dietitian, wellness coach, or fitness professional really needs to know before investing big time (and dollars!) in your next podcast, signature program, or killer new brand.
I sat down with trademark attorney Sarah Waldbuesser to get real about protecting your content, figuring out when to trademark, and how to avoid a last-minute gut punch if you ever get a cease-and-desist letter.
→ Sarah's Website: https://destinationlegal.com/
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Protect your expertise by registering trademarks for signature courses, podcasts, and business names—before someone else does.
Save yourself from brand headaches by knowing the difference between copyright (content) and trademark (names, programs, logos), and how each one actually works for coaches.
Stop second-guessing and do your due diligence before launching anything new—run those essential checks to safeguard your brand and avoid messy rebrands down the road.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
Your current brand may have fit in the past, but if you’re dreaming of reaching premium clients and ditching those lengthy “sales” calls, a rebrand might be your next power move.
In this episode, I’m chatting with Sara Morrison—a seasoned dietitian who transitioned from a well-intentioned “pediatric dietitian” brand to a confident position as an anti-inflammatory expert for clients of all ages.
Sara (aspiringsprouts.com) shares what really happens when you step into the work you’re meant to do, the roadblocks of letting go, and why bringing in outside support (yes, both a coach and a designer) is a game changer for nutritionists, trainers, and wellness pros ready to boldly claim their space online.
We’ll dig into how Sara knew it was time to pivot, lessons learned from blending new services with a love for her original niche, and the surprising way her sales calls almost disappeared after an updated brand and website. Plus, you’ll hear practical tips on making your website do the heavy lifting—so clients reach out ready to hire you, not quiz you.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Clarify your niche and messaging so your website attracts clients who are already sold on you.
Embrace feedback and expert help—you don’t have to DIY your way to credibility.
Rebrand strategically by focusing on what’s actually working (not just what feels comfortable).
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
With AI and directories popping up everywhere, I get why it’s tempting to let your site take a back seat. But for health and fitness pros, from dietitians to personal trainers, your website isn’t just a calling card—it’s the heart of your client journey.
In this episode, I’m sharing why a personal website matters more than ever, even with the rise of AI and those endless “find a coach” directories.
We’ll talk about what your website really needs to do for you, how to make sure you’re not just another face in the crowd, and the exact steps you can take to make your site stand out (without ever sounding like a robot). If you’re ready to attract high-quality clients and finally get off the social media hamster wheel, this one’s for you.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Build trust with potential clients by making your website sound and feel like you—DIY designs and generic copy just don’t cut it anymore.
Stand out from AI-generated noise by showing your personality and unique experience, not just your credentials.
Future-proof your business by treating your website as your marketing anchor—not a placeholder—so clients can always find and connect with you, no matter how the tech landscape shifts.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
Ready to ditch the tire-kickers and finally build the kind of authority (and bank account) you’ve been dreaming about? If you’re a health or fitness pro tired of giving away the good stuff and getting ghosted when it’s time to sell, this episode is exactly the chat you need.
Today, I’m joined by AnnMarie Rose, business scaling strategist and paid workshop evangelist, for a down-to-earth conversation on why free events might be holding you back—and how paid workshops can help you upgrade your clientele, raise your rates, and stay sane in the process.
We talk rebranding, niching down, testing new topics, and all the messy mindset stuff around charging for your brilliance. If you’ve been thinking about refining your brand or dipping your toes into a new niche, consider this your permission slip (with a side of strategy).
You’ll walk away with practical ideas for using paid workshops to test your next offer, attract more committed clients, and move your brand into the premium lane—no stuffy sales tactics required.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Attract action-taker clients by charging for your workshops—they show up, participate, and actually want results.
Test new niches or topics with paid offers before you invest in a full rebrand or overhauled program.
Deliver quick wins in every workshop to build trust, authority, and a loyal audience ready for your higher-ticket services.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
If you’ve got the expertise but your online presence feels more DIY than pro-level, you’re definitely not alone. Health and fitness pros—from nutritionists to wellness coaches—know that standing out online isn’t about flash; it’s about trust, clarity, and letting your credibility do the heavy lifting.
In this episode, I’m unpacking the real story behind Melissa Boufounos, a Canadian holistic nutritionist who went from an “it’ll do” website to a platform that literally brought in thousands of dollars—no nonstop blogging or viral TikToks required.
I’ll walk you through practical strategies like tightening up your service pages, using SEO the right way (without the keyword stuffing headache), and actually showing off those testimonials and media appearances to build instant credibility. Whether you’re itching to raise your rates or tired of DMs from clients looking for freebies, these steps are laser-focused for health pros ready to level up.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Increase revenue and client trust by showcasing your expertise with clear, focused website messaging.
Turn your website into a lead magnet by optimizing each service page for the clients you actually want.
Build authority fast by highlighting testimonials and past collaborations—don’t let those brag-worthy moments collect digital dust.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
If you’ve ever felt like your brand is getting lost in the scroll—or like your website still reflects your 2021 self—it might be time to take notes from an unexpected source: Noodles & Co.
In this episode, I’m breaking down the biggest lessons from my convo with Steve Kennedy, head of marketing at Noodles & Company (https://www.noodles.com/), about their recent rebrand. This isn’t about million-dollar budgets or corporate teams. It’s about what actually worked—and how those same strategies can help you show up better in your own fitness or nutrition biz.
We’re talking relevance (aka why being known isn’t the same as being chosen), feedback without the spiral, and how to spotlight the offers your clients already love. Plus, what your “mac & cheese” moment might be—and why claiming your quirks is the move.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
– Relevance is a moving target—stay current, not just recognizable
– Use feedback to guide your decisions, not derail your confidence
– Highlight your strongest offer (yes, even if it feels “basic”)
– Your brand message should reflect your real strengths, not recycled fluff
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
If you feel stuck with offers that aren’t converting like they should—or if your brand feels more “meh” than magnetic—it might be time to steal a few plays from Hyrox’s branding game plan.
In this episode, I’m getting into the nitty-gritty of what makes Hyrox’s brand so successful, and exactly how those same strategies translate to health and fitness professionals like you. I’m talking clear messaging (goodbye, vague websites), client positioning that makes your program irresistible, and how to use word-of-mouth—yes, actual small wins—to finally build momentum online.
You’ll hear real talk about structuring your signature offer, making your client results visible (even if HIPAA’s on your mind), and resisting the urge to reinvent everything every quarter. Ready to turn your “just another trainer” reputation into genuine authority? Let’s dive in.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Clarify your brand message so ideal clients know what outcome you deliver (and why it matters).
Refine your signature offer—don’t keep reinventing the wheel if you want to build trust and authority.
Make your client results front and center on your website, not just your Instagram Stories.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
Social media burnout is real—especially for dietitians, fitness coaches, and wellness pros trying to attract high-quality clients and actually enjoy building their business.
Book a website audit: https://jesscreatives.com/website-audit
In this episode, I’m shining a light on why your website—not another new reel or trending challenge—might be the missing piece in your marketing puzzle. I’ll walk you through practical strategies health and wellness professionals can use to let their websites do the heavy lifting: think automated lead capture, authority-building blog posts, and fewer frantic DMs with “Are you taking clients?” sprinkled in!
Ready for actionable tips that help you reclaim your sanity and grow your business? You’ll learn how to shift from social media desperation to sustainable systems, why your site should answer client questions before they even reach your inbox, and how to position your brand as the go-to expert in your field—without being chained to your phone.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Build authority (and save your sanity) by making your website the true hub of your business.
Capture high-quality leads with clear calls-to-action and content that answers client questions before they even hit “send.”
Create sustainable marketing habits by shifting your focus from constant posting to evergreen content that works while you take a well-deserved break.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
When the economy starts wobbling, it’s tempting to hit pause on anything that isn’t strictly “essential,” especially marketing.
You can get all the data and info in this blog post: https://jesscreatives.com/blog/recession-proof-your-business/
But if you’re a dietitian, fitness coach, or wellness pro trying to fill your calendar and raise your rates, vanishing from Google is not the strategic power move you think it is.
In this episode, I’m digging into why your competitors might be pulling back on SEO and why YOU shouldn’t.
Need SEO help? https://jesscreatives.com/seo-services
I’ll get into the real data behind continuing your search strategy during a recession, how to show up in the right searches while your peers go dark, and some dead-simple ways to keep building authority—without draining your budget or your energy.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Stand out online by consistently showing up in search results—even when others freeze their marketing.
Save money and attract motivated clients by leaning into organic SEO over expensive ads or social “hustle.”
Refresh existing content with recession-friendly keywords and track your metrics to see real, long-term growth.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
Does your email list feel more like a quiet waiting room than a buzzing community? You’re definitely not alone. For so many health and fitness pros—whether you’re a nutritionist, a strength coach, or a wellness expert—knowing how to actually engage and convert your email subscribers is one of the biggest stumbling blocks between working with bargain hunters and attracting premium clients who are ready to invest.
In this episode, I’m chatting with Samantha Burmeister of Nomad Copy Agency (https://www.nomadcopyagency.com/) about the real impact of binge-worthy welcome sequences, strategic email segmentation, and how to re-engage wayward clients without a hint of guilt-tripping. We get hands-on about making your welcome emails sound less like a sales brochure and more like a one-on-one conversation—so you get clients who feel seen and stick around for the long haul.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Personalize your welcome sequences so new subscribers feel like you “get” them (not just their inbox).
Use strategic segmentation early—yes, even before you know exactly how you’ll use the data—to set yourself up for targeted marketing down the line.
Re-engage past clients (or your neglected list) by highlighting transformation and potential, not shame—because guilt is not a marketing strategy.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
Ever launched a new service or podcast that felt like a perfect fit—until a few months later, when it just didn’t match where your business was headed?
If you’ve ever hesitated to send clients your website, or felt like your brand is wearing someone else’s clothes, you’re in the right place. As a health or fitness professional, keeping your brand aligned with your expertise is the difference between landing dream clients and feeling stuck with no engagement.
Today, I’m sharing the story of Felly Day—a content repurposing expert who bravely hit pause on her own podcast when it just wasn’t working. I’ll break down exactly why the “just keep going” advice doesn’t always serve you and how realigning your brand, messaging, and even your offers can reignite your business (and your motivation).
If you’re a nutritionist, PT, or wellness coach who’s outgrown your old branding, get ready for a roadmap to more confidence, clearer messaging, and a business that feels like you—no over-explaining required.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Give yourself permission to evolve your brand before things feel stale—consistency and clarity land you better clients, not staying stuck.
Realign your messaging and offers to reflect who you are now, not who you were when you started; your audience will feel the difference.
Attract more of the right clients by embracing your quirks, expertise, and real personality—no CEO voice or curated perfection required.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
In this episode, I’m chatting with Stephanie of Entreprenista about their bold rebranding journey.
→ Join Entreprenista here: https://refer.entreprenista.com/1llgz11xqyrn (aff. link) and make sure to use code 'JESSCREATIVES' to save $500!
While Stephanie’s story isn't specifically about health and fitness, the insight into executing a rebrand, embracing new client positioning, and finding your business’s true identity is gold for dietitians, fitness coaches, and wellness experts ready to stand out in a crowded market.
You'll discover why just getting started—raw, unpolished, and authentic—can sometimes be better than waiting for the perfect setup, and how on-the-fly adjustments can lead to massive growth. Plus, learn strategies for turning a temporary fix into a long-term brand strategy that resonates with your ideal clients.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/ → Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz → Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Get started with what you have—waiting for perfection can delay valuable growth opportunities.
Ensure your branding reflects not just your business, but the community it serves, enhancing your authority and connectivity.
Employ strategic timing in your rebrand to ensure you can give it the focus and energy it deserves without overwhelming yourself.
Ever feel like marketing yourself is one of the hardest parts of being a business owner? You're not alone, and that queasy feeling might be what's keeping you from attracting those premium clients who are ready to recognize your true value.
In this episode, I'm diving into practical strategies for health professionals to market themselves without the sleaze. Whether you're a dietitian, fitness coach, or wellness expert, you'll learn how to own your authority, let your brand do the heavy lifting, and use identity marketing to speak directly to the clients you want to attract.
Get ready to take charge by refining your messaging to attract premium clients, updating your brand to reflect your professional expertise, and shifting your marketing strategies so they feel natural and engaging—no more feeling like an internet salesperson!
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Attract premium clients by refining your messaging to highlight client transformations rather than just listing services.
Build a strong brand that does the selling for you by consistently showing up with valuable content.
Use identity marketing to speak to the aspirations of your ideal clients, positioning yourself as the trusted expert they need.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
Struggling to stand out in a sea of sameness? You're not alone, and let's face it, being "just another dietitian" isn't going to fill up your client list or justify those premium rates.
On today's episode, I dive into the art and strategy of brand messaging with the brilliant Zoie Callihan (https://www.lexiconcopy.co/). From figuring out why your brand might be blending in instead of standing out, to the nuts and bolts of capturing your authentic voice—this chat is your first-class ticket to building a brand that resonates and captivates.
Discover how to establish a distinctive presence in the health and wellness space, redefine your brand voice to attract your ideal clientele, and navigate the complexities of buyer psychology with ease.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Attract premium clients by redefining who you are and what makes you unique.
Elevate your brand voice to ensure it matches the transformative results you offer.
Utilize buyer psychology to connect deeper with clients and convert curiosity into commitment.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.
Ever feel like your brand hasn’t kept up with where you’re headed in your health and fitness business? You’re not alone—and snagging those dream clients and setting premium prices might hinge on a strategic rebrand.
In this episode, I’m diving into the story of Sharon Zimmerman (https://www.sharonz-consulting.com/), who successfully shifted from jewelry designer to a sought-after business consultant. Her journey offers powerful lessons for nutritionists, fitness coaches, and wellness experts eager to evolve their own brands without losing their unique identity. Get ready to explore essential strategies for rebranding, maintaining client relationships, and repositioning your services to reflect your new direction.
We’ll tackle identifying your rebrand focus, maintaining continuity as your business evolves, and using content as a bridge to connect old and new audiences. It’s time to harness your expertise and confidently pivot your brand for success!
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Identify what truly needs to shift in your rebrand by conducting a comprehensive brand audit.
Maintain visual cues to provide your current audience a sense of continuity during your business transition.
Bridge your brand’s evolution through strategic content that gradually introduces your new direction.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.