In today’s world, dietitians, fitness coaches, and wellness experts can’t rely solely on word-of-mouth if they want to attract better clients or charge what they’re worth, especially when an outdated website or zero online presence is holding you back.
In this episode, I’m pulling back the curtain on the referral rollercoaster and showing you how to blend trusted recommendations with smart SEO strategy. We’ll talk about why referrals are gold (but risky if you put all your eggs in that basket), how your website and Google presence can amplify your reputation, and clear steps to make sure clients can find you—and actually want to reach out—after hearing your name.
This is also the last episode of BrandWhys, but come listen to The Ordinary Business podcast starting in October!
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Key Takeaways:
Future-proof your business by building visibility beyond just referrals.
Convert more leads by making your website clear, helpful, and easy to find (even for the folks who aren’t DMing you on Instagram).
Start small with SEO—one well-written page or a handful of reviews can make a bigger difference than you think.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.