If you feel stuck with offers that aren’t converting like they should—or if your brand feels more “meh” than magnetic—it might be time to steal a few plays from Hyrox’s branding game plan.
In this episode, I’m getting into the nitty-gritty of what makes Hyrox’s brand so successful, and exactly how those same strategies translate to health and fitness professionals like you. I’m talking clear messaging (goodbye, vague websites), client positioning that makes your program irresistible, and how to use word-of-mouth—yes, actual small wins—to finally build momentum online.
You’ll hear real talk about structuring your signature offer, making your client results visible (even if HIPAA’s on your mind), and resisting the urge to reinvent everything every quarter. Ready to turn your “just another trainer” reputation into genuine authority? Let’s dive in.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Clarify your brand message so ideal clients know what outcome you deliver (and why it matters).
Refine your signature offer—don’t keep reinventing the wheel if you want to build trust and authority.
Make your client results front and center on your website, not just your Instagram Stories.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.