Does your email list feel more like a quiet waiting room than a buzzing community? You’re definitely not alone. For so many health and fitness pros—whether you’re a nutritionist, a strength coach, or a wellness expert—knowing how to actually engage and convert your email subscribers is one of the biggest stumbling blocks between working with bargain hunters and attracting premium clients who are ready to invest.
In this episode, I’m chatting with Samantha Burmeister of Nomad Copy Agency (https://www.nomadcopyagency.com/) about the real impact of binge-worthy welcome sequences, strategic email segmentation, and how to re-engage wayward clients without a hint of guilt-tripping. We get hands-on about making your welcome emails sound less like a sales brochure and more like a one-on-one conversation—so you get clients who feel seen and stick around for the long haul.
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Key Takeaways:
Personalize your welcome sequences so new subscribers feel like you “get” them (not just their inbox).
Use strategic segmentation early—yes, even before you know exactly how you’ll use the data—to set yourself up for targeted marketing down the line.
Re-engage past clients (or your neglected list) by highlighting transformation and potential, not shame—because guilt is not a marketing strategy.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.