In this episode, I sit down with Karina Ripps, a run coach (https://www.karinaripps.com/) who pivoted into business mentoring for other run coaches, to talk all things rebranding. Whether you’re thinking about niching down, launching a new offer, or just tired of feeling boxed in by “shoulds” from random internet gurus, Karina’s real-world story is packed with tactics for making your brand work for you (not the other way around).
Tune in to hear us break down how to balance multiple passions in one business without confusing your audience, tap into your “why” so your marketing feels natural, and overcome those mental hurdles that pop up whenever you’re ready for growth. Yes, there will be some laughs, some ah-ha moments, and definitely a nudge to stop waiting for “perfect” before you take the leap.
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→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Position yourself as a go-to in your niche by refining both your messaging and visuals—even if you’re juggling multiple specialties.
Rebrand with confidence by focusing on alignment, not perfection or outside approval (“they” don’t get a vote!).
Attract dream clients who energize you by putting your real story, voice, and experience front and center.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.