If you’ve got the expertise but your online presence feels more DIY than pro-level, you’re definitely not alone. Health and fitness pros—from nutritionists to wellness coaches—know that standing out online isn’t about flash; it’s about trust, clarity, and letting your credibility do the heavy lifting.
In this episode, I’m unpacking the real story behind Melissa Boufounos, a Canadian holistic nutritionist who went from an “it’ll do” website to a platform that literally brought in thousands of dollars—no nonstop blogging or viral TikToks required.
I’ll walk you through practical strategies like tightening up your service pages, using SEO the right way (without the keyword stuffing headache), and actually showing off those testimonials and media appearances to build instant credibility. Whether you’re itching to raise your rates or tired of DMs from clients looking for freebies, these steps are laser-focused for health pros ready to level up.
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Key Takeaways:
Increase revenue and client trust by showcasing your expertise with clear, focused website messaging.
Turn your website into a lead magnet by optimizing each service page for the clients you actually want.
Build authority fast by highlighting testimonials and past collaborations—don’t let those brag-worthy moments collect digital dust.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.