Ready to ditch the tire-kickers and finally build the kind of authority (and bank account) you’ve been dreaming about? If you’re a health or fitness pro tired of giving away the good stuff and getting ghosted when it’s time to sell, this episode is exactly the chat you need.
Today, I’m joined by AnnMarie Rose, business scaling strategist and paid workshop evangelist, for a down-to-earth conversation on why free events might be holding you back—and how paid workshops can help you upgrade your clientele, raise your rates, and stay sane in the process.
We talk rebranding, niching down, testing new topics, and all the messy mindset stuff around charging for your brilliance. If you’ve been thinking about refining your brand or dipping your toes into a new niche, consider this your permission slip (with a side of strategy).
You’ll walk away with practical ideas for using paid workshops to test your next offer, attract more committed clients, and move your brand into the premium lane—no stuffy sales tactics required.
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Attract action-taker clients by charging for your workshops—they show up, participate, and actually want results.
Test new niches or topics with paid offers before you invest in a full rebrand or overhauled program.
Deliver quick wins in every workshop to build trust, authority, and a loyal audience ready for your higher-ticket services.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.