Today, I’m getting real about what it means to be an “ordinary” business owner in a world obsessed with overnight success. I’ll share why I’m intentionally ignoring the pressure to “scale, scale, scale” and how you can carve out your own definition of authority—one that actually works for health and fitness professionals.
>> The Ordinary Summit Waitlist: https://green-surf-918.kit.com/summit
It’s okay to embrace your own pace, and grow a business that feels just as good as it looks online (hint: you don’t need 100k followers to raise your prices).
→ Get your Rebrand Checklist: https://www.jesscreatives.com/rebrand-checklist/
→ Take the "Squiggle or Square" quiz: https://www.jesscreatives.com/quiz
→ Ready to transform your brand? Visit: https://www.jesscreatives.com/rebrand
Key Takeaways:
Attract premium clients by building a brand that truly fits you—not the internet’s definition of “success.”
Communicate your expertise and value, even if your audience is small (and why that might be your secret weapon).
Give yourself permission to run your business sustainably—without the hustle hype or comparison traps.
nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth
This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.