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Sustainable Growth
Scope3
18 episodes
3 months ago
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Marketing
Business
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All content for Sustainable Growth is the property of Scope3 and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
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Episodes (18/18)
Sustainable Growth
Charting the Path to Sustainable Media with Beiersdorf and OMG
What does it take to embed sustainability into the core of media investment? In this episode of Sustainable Growth, Beiersdorf’s Agata Frank and Omnicom Media Group’s Stephanie Scheller join Scope3’s Anne Coghlan to share how they’re building a more sustainable media supply chain together.
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3 months ago
16 minutes

Sustainable Growth
Redefining Publisher Value with BuzzFeed’s Ken Blom
BuzzFeed’s Chief Business Officer Ken Blom joins Scope3’s Anne Coghlan to talk about the future of publishing. From improving efficiency with AI to redefining what brand safety looks like in a rapidly evolving landscape, the conversation explores how BuzzFeed is using technology and transparency to better connect with consumers and advertisers alike.
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3 months ago
10 minutes 54 seconds

Sustainable Growth
Ebiquity’s Ruben Schreurs on the Guardrails and Governance AI Needs
In this episode of Sustainable Growth, Ruben Schreurs, Group CEO of Ebiquity, joins Scope3’s Anne Coghlan for a candid conversation about the evolving role of effectiveness and responsibility in advertising — and how the rise of AI has made both more urgent. Together, they explore the need for better oversight, smarter guardrails, and new metrics that move past vanity clicks and toward true brand-building outcomes. Ruben shares how Ebiquity is helping brands build governance into the foundation of innovation — not bolt it on after the fact.
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3 months ago
12 minutes 15 seconds

Sustainable Growth
Kroger Precision Marketing: Elevating Retail Media Through Sustainable Strategy
Christine Foster, SVP of Commercial Strategy and Operations at Kroger, joins Scope3 to discuss how Kroger Precision Marketing (KPM) is tackling performance through sustainability, cutting carbon with precision buying and leading a shift toward audience-first planning in retail media.
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3 months ago
10 minutes 7 seconds

Sustainable Growth
TikTok’s Sustainability Strategy: From Brainprint to Business Growth
In this episode of Sustainable Growth, Ian Gill, Global Head of Sustainability at TikTok, joins Scope3’s Anne Coghlan to explore how TikTok is using its operational footprint and cultural influence — what they call their “brainprint” — to drive measurable climate action. From ambitious data center decisions to the new Scope3 emissions measurement partnership, Ian shares how TikTok is aligning decarbonization, transparency, and innovation to power sustainable growth.
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3 months ago
16 minutes 47 seconds

Sustainable Growth
How Butler/Till Is Using Agentic AI to Advance Values-Driven Media
In this episode, Gina Whelehan of Butler/Till shares how their agency is aligning innovation with its core values by using Scope3’s Brand Standards to power safer, smarter campaigns. Listen in to discover how they’re applying agentic AI to reduce manual lift, increase transparency, and deliver cleaner media across healthcare and local clients.
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4 months ago
14 minutes 8 seconds

Sustainable Growth
Sustainability as Strategy: How AXA Aligns Risk, Media, and Impact
AXA’s Marine Gissy (Global Media Lead) and Martin Powell (Group Sustainability Director) join Scope3’s Anne Coghlan to explore how sustainability has become a strategic pillar for one of the world’s largest insurers. Touching on how advertisers can reduce waste and pioneer responsible media practices, our conversation charts how AXA is connecting climate leadership to real-world marketing performance.
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4 months ago
32 minutes 59 seconds

Sustainable Growth
AI, Efficiency, and the Future of Sell-Side Programmatic with Index Exchange
Lori Goode, CMO of Index Exchange, sits down with Scope3’s Anne Coghlan to discuss how Index is embedding sustainability in every layer of its operations, from data centers to decisioning. Together they explore the power of sell-side optimization, the potential of agentic media to reduce waste, and why Index is betting big on AI as both a business driver and training priority.
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4 months ago
7 minutes 58 seconds

Sustainable Growth
Scaling sustainability across SEA: A conversation with Bharat Khatri
In this episode of Scope3's Sustainable Growth Series (SEA Edition), Bharat Khatri, Chief Digital Officer at Omnicom Media Group APAC, shares how OMG is integrating sustainability into every stage of media planning and buying. From building carbon calculators to reducing emissions across supply paths, Bharat explains how smarter media strategies are reshaping digital advertising across the region.
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5 months ago
10 minutes 50 seconds

Sustainable Growth
Blending tradition and innovation: A conversation with Arçelik Hitachi’s Melis Erdinç
In this episode of Scope3's Sustainable Growth Series (SEA Edition), Melis Erdinç, Head of Digital Marketing at Arçelik Hitachi, shares how sustainability is becoming a strategic priority across SEA. From sustainable content creation to green cloud computing, Melis explains how Arçelik Hitachi is blending tradition with innovation to drive greener digital practices.
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5 months ago
12 minutes 37 seconds

Sustainable Growth
How smarter media buying drives down carbon emissions: A conversation with Amy Cherry
In this episode of Scope3's Sustainable Growth Series (SEA Edition), Amy Cherry, Impact-Driven Digital Marketer, shares how sustainable media buying can cut carbon emissions while driving business outcomes. From reducing emissions by 27% in a single campaign to lowering CPL by 79%, Amy explains how smarter media strategies are reshaping how brands approach digital advertising.
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5 months ago
16 minutes 19 seconds

Sustainable Growth
Pioneering carbon accountability in SEA Media: A conversation with Joe Nguyen from H+
In this episode of Scope3's Sustainable Growth Series (SEA Edition), Joe Nguyen, Senior Strategic Advisor at H+ (Hakuhodo/HDY One), explains how sustainable media is taking hold across SEA. He shares stories from his 30-year journey in ad tech, his role in bringing the first Tesla to Singapore, and why he believes smarter measurement and carbon accountability are key to sustainable growth in media.
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5 months ago
16 minutes 33 seconds

Sustainable Growth
Making sustainability measurable: A Conversation with HP's Brian Gabriel del Val
In this episode of Scope3's Sustainable Growth Series (SEA Edition), HP's Brian Gabriel del Val shares how sustainability is reshaping media strategy across Japan and Oceania. From measuring carbon emissions in media buys to balancing efficiency with impact, Brian explains why greener media is becoming a business imperative in SEA.
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5 months ago
19 minutes 45 seconds

Sustainable Growth
The Making of the Global Media Sustainability Framework ft. Rob Rakowitz and Anthony Falco
This episode is a recording of Scope3's fireside chat at Cannes 2025 with the team leading the development of the GARM sustainability framework. Listen as Scope3's Gabi Kay moderates a discussion between GARM’s Rob Rakowitz and Ad Net Zero’s Anthony Falco on the intentional flexibility of the framework, leading advertiser who are already leading through action and the plans for how they’ve ensure this framework will be able to ladder up to corporate emissions reporting standards as the world strives to achieve net zero.
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1 year ago
41 minutes 14 seconds

Sustainable Growth
A Big Benefit of the New Global Media Sustainability Framework: Trust
In this episode, GARM’s Rob Rakowitz and Ad Net Zero’s Anthony Falco share the key details of the new sustainability framework. They discuss the flexibility of this first iteration and their hope for how standards will increase trust in the ecosystem around the sustainability and emissions figures to drive the systemic change needed to decarbonize advertising.
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1 year ago
12 minutes 51 seconds

Sustainable Growth
KPM Sets the Record Straight: Cheap Impressions Aren’t Cheap
In this episode, KPM’s Christine Foster talks about Kroger’s drive to reduce waste from their corporate program to eliminate food waste on the retailer side to their recent work with Scope3 to reduce waste in their retail media arm. Her advice for marketers: be intentional about driving better results in a way that’s also better for the environment.
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1 year ago
8 minutes 54 seconds

Sustainable Growth
Citizen Snap: Media’s Role In Driving Positive Change
In this episode, Snap’s Aarti Bhaskaran (Global Head of Research) shares insight into the why behind Gen Z’s views on sustainability, the surprising truth about the emissions of Snap Lenses and how growing up in India shaped the way she takes climate action today.
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1 year ago
9 minutes 24 seconds

Sustainable Growth
Yahoo’s Moment to Make a Greener Impression
In this episode, Yahoo’s Chandra Cirulnick (VP of Global Supply partnerships) speaks about her personal connection to the sustainability movement and why Yahoo has jumped at the chance to give buyers the flexibility to ‘choose your own adventure’ when it comes to decarbonization.
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1 year ago
8 minutes 31 seconds

Sustainable Growth