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TikTok’s Sustainability Strategy: From Brainprint to Business Growth
Sustainable Growth
16 minutes 47 seconds
3 months ago
TikTok’s Sustainability Strategy: From Brainprint to Business Growth
In this episode of Sustainable Growth, Ian Gill, Global Head of Sustainability at TikTok, joins Scope3’s Anne Coghlan to explore how TikTok is using its operational footprint and cultural influence — what they call their “brainprint” — to drive measurable climate action. From ambitious data center decisions to the new Scope3 emissions measurement partnership, Ian shares how TikTok is aligning decarbonization, transparency, and innovation to power sustainable growth.
