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A Big Benefit of the New Global Media Sustainability Framework: Trust
Sustainable Growth
12 minutes 51 seconds
1 year ago
A Big Benefit of the New Global Media Sustainability Framework: Trust
In this episode, GARM’s Rob Rakowitz and Ad Net Zero’s Anthony Falco share the key details of the new sustainability framework. They discuss the flexibility of this first iteration and their hope for how standards will increase trust in the ecosystem around the sustainability and emissions figures to drive the systemic change needed to decarbonize advertising.
