This episode is a recording of Scope3's fireside chat at Cannes 2025 with the team leading the development of the GARM sustainability framework. Listen as Scope3's Gabi Kay moderates a discussion between GARM’s Rob Rakowitz and Ad Net Zero’s Anthony Falco on the intentional flexibility of the framework, leading advertiser who are already leading through action and the plans for how they’ve ensure this framework will be able to ladder up to corporate emissions reporting standards as the world strives to achieve net zero.