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How smarter media buying drives down carbon emissions: A conversation with Amy Cherry
Sustainable Growth
16 minutes 19 seconds
5 months ago
How smarter media buying drives down carbon emissions: A conversation with Amy Cherry
In this episode of Scope3's Sustainable Growth Series (SEA Edition), Amy Cherry, Impact-Driven Digital Marketer, shares how sustainable media buying can cut carbon emissions while driving business outcomes. From reducing emissions by 27% in a single campaign to lowering CPL by 79%, Amy explains how smarter media strategies are reshaping how brands approach digital advertising.
