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Kroger Precision Marketing: Elevating Retail Media Through Sustainable Strategy
Sustainable Growth
10 minutes 7 seconds
3 months ago
Kroger Precision Marketing: Elevating Retail Media Through Sustainable Strategy
Christine Foster, SVP of Commercial Strategy and Operations at Kroger, joins Scope3 to discuss how Kroger Precision Marketing (KPM) is tackling performance through sustainability, cutting carbon with precision buying and leading a shift toward audience-first planning in retail media.
