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KPM Sets the Record Straight: Cheap Impressions Aren’t Cheap
Sustainable Growth
8 minutes 54 seconds
1 year ago
KPM Sets the Record Straight: Cheap Impressions Aren’t Cheap
In this episode, KPM’s Christine Foster talks about Kroger’s drive to reduce waste from their corporate program to eliminate food waste on the retailer side to their recent work with Scope3 to reduce waste in their retail media arm. Her advice for marketers: be intentional about driving better results in a way that’s also better for the environment.
