On this episode of Deconstructing Data, we are joined by Jordan Smith, Founder and CEO of MyModel, Inc., the platform powering the first user-owned supply of real-time behavioral data.
Jordan shares her journey from navigating the "cookiepocalypse" as a Sales Manager at Taboola to founding a company focused on creating brokerless, consent-based access to behavioral data. Her vision: to build a future where consumers are no longer passive data points, but active participants in the value their data creates.
They explore the limitations of third-party data, the challenges of data accuracy in today’s ad tech ecosystem, and why user consent is the cornerstone of modern, ethical data strategies. This conversation dives into how transparency, trust, and real alignment between brands and consumers can finally make first-party and zero-party data the new industry standard.
Topics covered:
1. The Rise of Consent-Based Data: Why first-party and zero-party data are becoming the foundation for modern marketing
2. From Cookies to Consent: How the shift away from third-party data is reshaping ad tech and consumer trust
3. The Future of Data Transactions: Building a transparent, win-win ecosystem between brands and consumers
4. Tech Stack
If you're in marketing, sales, or product, and especially if you're wondering how to actually future-proof your data strategy this is a conversation you don't want to miss.
Ashleigh Cook, CMO of RainFocus, is joining Deconstructing Data on October 16 to break down how modern marketers are unlocking the power of first-party data, personalization, and AI, especially when it comes to event strategy.
Ashleigh has built and scaled global marketing programs that actually move the needle.
Her approach is rooted in data, driven by strategy, and focused on impact. From demand gen to client marketing, she knows what works, and how to prove it.
In this episode, we’ll dive into:
1. Customer Intelligence: Leveraging First-Party Data Smartly
2. Event Personalization: Enhancing Customer Experience Impactfully
3. AI and Marketing: Transforming Engagement and Strategy
4. Tech Stack
If you’re in B2B marketing or working on event strategy, this one’s for you.
Modern marketing is experiencing a data reckoning.
From fractured insights to inconsistent measurement, marketers are under more pressure than ever to make sense of the chaos.
On this episode of Deconstructing Data, we’re joined by Outi Karppanen, Lead Marketing Industry Strategist at Supermetrics, to explore what it really takes to navigate marketing data overload and unlock true performance.
With over a decade of experience translating complex trends into clear strategies, Outi helps teams connect sales, product, and marketing through data. She’ll share exclusive insights from the 2025 Supermetrics Marketing Data Report, and break down:
1. Marketing Data Overload: Managing the Mess
2. AI Marketing Creativity: Powered by Quality Data
3. Strategic Data Use: Anticipate, Don’t React
4. Tech Stack
If you’re ready to stop reacting and start anticipating with data, this episode is for you.
Tune in live every Thursday at 4:15 PM EST on LinkedIn and YouTube.
What happens when unsold inventory turns into opportunity instead of waste?
On this episode of Deconstructing Data, we’re joined by Amrita Bhasin, Co-Founder and CEO of Sotira, to uncover how AI, supply chain strategy, and reverse logistics are reshaping the $800B retail space.
Amrita is a nationally recognized retail leader whose work has been featured in Forbes, Fortune, Bloomberg, CNBC, and more.
As the head of Sotira, she helps retailers and brands discreetly offload and monetize unsold inventory, turning a long-standing challenge into a revenue-generating strategy.
In this episode, we’ll explore:
1. AI Agents in Retail: Smarter Supply Chain Decisions
2. The $800B Reverse Logistics Opportunity for Brands
3. Sustainable Strategies to Monetize Unsold Inventory
Whether you’re leading a retail brand, navigating supply chain challenges, or building AI-powered solutions, this conversation delivers insights on the future of logistics, sustainability, and retail growth.
How do you turn your data and content into actual business outcomes?
Join us for Deconstructing Data on September 25 as we welcome Marni Carmichael, Head of Marketing at ImageSource, a process automation powerhouse helping organizations make work easier through smart technology and even smarter marketing.
With over 25 years of experience in product marketing and strategy, Marni has led high-performing teams, delivered 25% year-over-year SaaS revenue growth, and built ABM programs that retain 97% of customers while increasing their spend. She's mastered the art of aligning data, content, and marketing strategy to drive measurable impact.
In this episode, we’ll break down:
✔️ How content and data form the foundation for successful AI
✔️ What “content utility by the numbers” really means
✔️ Data-driven marketing activities that actually scale
✔️ The modern tech stack that ties it all together
If you’re looking to transform content into conversions and scale your marketing with data-backed precision, this is your episode.
Bad data is more than an inconvenience, it’s a revenue killer.
This week on Deconstructing Data, we’re joined by Eli Goodman, CEO and Co-Founder at Datos, A Semrush Company leading the way in enterprise data intelligence.
Eli brings powerful insights into how dirty data impacts AI model accuracy, increases operational costs, and weakens customer trust.
If you’re working with machine learning, predictive analytics, or any form of AI-driven decision-making, data quality isn’t optional, it’s business-critical.
We’ll dig into:
1. Dirty Data: Undermining AI Model Accuracy
2. Bias and Cost: The Hidden Impact of Bad Data
3. Data Quality: Protecting Revenue and Customer Trust
4. Tech Stack
Whether you’re a data leader, marketer, or founder, this episode offers a clear path to fixing the silent issue holding your AI back.
Join us live for Deconstructing Data as we welcome Eric Vaughan, CEO at IgniteTech, with decades of experience leading enterprise software companies through AI-first transformation, M&A integration, and digital reinvention.
Eric has executed more than 60 mergers and acquisitions, turning around underperforming companies and consistently delivering 60–70%+ EBITDA by embedding AI into every layer of the business. In this episode, he’ll share how AI is being used to drive profitable restructuring, streamline integrations, and shape future-ready tech stacks.
From architecting software products with AI at the core to leading cultural integration across acquired companies, Eric brings a rare combination of hands-on technical insight and large-scale strategy.
Here's what we'll be discussing:
1. AI Restructuring Playbook: Turning Red to Profitable
2. M&A at Scale: Integration with AI
3. Architecting Products with AI at the Core
4. Tech Stack
If you’re thinking about where AI fits into your business model, this episode is a must-watch.
What if you could know exactly who is visiting your website, without a form fill?
On this episode of Deconstructing Data, we’re joined by Jesse Ouellette, Founder of LeadMagic, to explore the cutting edge of visitor identification, data matching, and scalable infrastructure.
Jesse has built a SaaS solution that helps businesses reveal anonymous website traffic and map it to decision-makers. His work sits at the intersection of B2B-to-B2C identity resolution, cloud computing, and high-volume data storage, all aimed at turning raw signals into revenue.
We’ll talk about:
1. Visitor Identification: Turning Anonymous Traffic Into Leads
2. B2B to B2C Matching: Bridging the Data Gap
3. Massive Storage and Cloud Computing: Scaling Data Infrastructure Smartly
4. Tech Stack
Whether you're in RevOps, Marketing, or Data Strategy, this is your inside look at what it takes to turn anonymous traffic into actionable leads, at scale.
What’s powering the most successful Shopify brands right now? A smarter, leaner data stack.
On this episode of Deconstructing Data, we’re sitting down with Kyle Hamar, CEO of OmniRocket, who has spent over a decade helping eCommerce brands scale through data strategy, automation, and revenue-focused systems.
We’ll break down the data challenges facing online sellers and how leading brands are turning customer intelligence into conversion wins.
1. Customer Segmentation Strategy: Personalization That Converts
2. Demand Forecasting and Inventory: Data-Driven Optimization
3. Customer Lifetime Value: Predictive Analytics for Profitability
4. Tech Stack
Whether you’re scaling a DTC brand or just looking to get more from your data, this one’s for you.
What if your customer conversations held the keys to your next revenue breakthrough?
Ryan Johnson, Chief Product Officer at CallRail, joins us live to explore how AI is reshaping the way modern businesses understand, engage, and convert their leads.
With more than 15 years of experience growing product teams and scaling platforms to $100M+ ARR, Ryan brings a powerful blend of startup grit and enterprise insight.
Before CallRail, he helped scale Banjo's AI innovation through a $100M Series C, and played a pivotal role in growing Vitrue into a $330M acquisition by Oracle.
Today, he’s leading the charge on conversation intelligence transforming raw customer dialogue into high-impact data.
In this episode, we’ll dive into:
1. Conversation Intelligence: Unlocking Insights from Every Interaction
2. Lead Conversion: Turning Interest into Revenue
3. AI Innovation: Driving the Next Breakthroughs
4. Tech Stack
Whether you're building with AI, selling smarter, or trying to align product and revenue, this is a session you don’t want to miss.
On this episode of Deconstructing Data is for the marketers who know their martech stack is only as strong as their data foundation.
We’re going live with Ana Mourão (again), Global CRM & CDP Advisor at Stanley Black & Decker, Inc. and one of the sharpest voices in first-party data strategy.
Ana has unified 7M+ customer profiles across global markets, cut acquisition costs by 15%, and built data frameworks that actually move the needle on ROI. She's not just tech-smart she’s outcome-obsessed.
1. We'll be talking about what first-party data strategy really means and why it’s your moat
2. The real difference between 1st, 2nd, and 3rd party data (no fluff, just clarity)
3. How clean rooms and smarter data governance can power your campaigns and your career
4. Tech Stack
Come welcome Ana Mourão back on the show with us today!!
What if your search data could tell you what your customers want and where they are?
Join us on Deconstructing Data as we sit down with David Hunter, CEO of Local Falcon, the leading local rank tracker transforming how businesses see search visibility.
With over a decade of experience in SEO and digital strategy, David has helped businesses, from startups to enterprises, tap into hyperlocal data to drive growth and outpace the competition.
In this episode, we’re exploring:
1. Local Data in AI: The Missing Link
2. AI and Local Search: From Data to Strategy
3. Hyperlocal Marketing Automation: Trends, Tactics, and Takeaways
4. Tech Stack
If you’ve been thinking of search as one-size-fits-all, think again.
As AI transforms marketing and customer data becomes a new form of digital currency, the rules of engagement are changing fast.
In this episode of Deconstructing Data, we’re joined by Ted Sfikas, Field CTO at Amplitude, where he helps enterprise teams unlock the full value of their data strategies.
With deep expertise in SaaS, digital marketing, AdTech, and AI, Ted brings a forward-thinking yet practical lens to how brands can navigate the next era of data ownership, transparency, and innovation.
We’ll cover:
1. Digital Currency: Empowering Data Ownership and Literacy
2. AI and Avatars: The Future of Marketing
3. AI-Created Data: Building Trust Through Transparency
4. Tech Stack
If you're building smarter, more ethical, and more human-centered AI marketing strategies, this conversation will challenge your thinking, and give you the tools to lead with clarity.
Email may be one of the oldest digital marketing tools but it's far from outdated. With AI and automation, it’s getting a major upgrade.
On this episode of Deconstructing Data, we’re joined by Brian Minick, Chief Operating Officer at ZeroBounce, a leader in email deliverability, validation, and data hygiene.
Brian brings firsthand insight into how smarter data and automation are reshaping outbound strategy, from building cleaner lists to driving higher engagement and ROI.
We’ll explore:
1. AI-Powered Sales: Smarter Outbound Automation Strategies
2. Data-Driven Marketing: Unlocking Customer Intelligence
3. Scaling Growth: Data and Automation for All
4. Tech Stack
Whether you're scaling a sales team or optimizing your marketing funnel, this episode is packed with tactical advice and fresh perspective on what AI and data can do for your outbound efforts.
Real estate marketing is undergoing a major shift, and the smartest teams are starting with the voice of the renter.On this episode of Deconstructing Data, we’re joined by Michael Broder, Co-Founder and CEO of RCKRBX, the first real estate SaaS platform built to bring demand-side insights directly to multifamily developers, investors, and marketers. Michael is also Chairman of Brightline Strategies and has spent over two decades at the intersection of political strategy, behavioral research, and audience-driven messaging.Before founding RCKRBX, Michael served as a media consultant and strategist for high-profile political campaigns across the Northeast and worked in the Office of Political Affairs under the first Bush Administration. His background in political communications and campaign management informs how he approaches real estate, not just as a property play, but as a people-first, data-powered opportunity.We’ll dive into:Using Demand Data – How renter sentiment is transforming marketing strategy.Predicting Rental Performance – Leveraging behavioral data to forecast leasing outcomes.Cross-Industry Insights – Applying lessons from politics and CPG to real estate.Tech Stack – The tools enabling smarter, more responsive marketing.If you want to understand where multifamily marketing is headed and what it looks like when you finally put the renter at the center, don’t miss this episode.
What does it take to build trust and results through partner marketing today?On this episode of Deconstructing Data, we’re joined by Tye DeGrange, CEO of Round Barn Labs and a growth expert with nearly two decades of experience driving acquisition and retention for both Fortune 500 brands and high-growth startups. From eBay to Amazon to advising VC-backed companies, Tye has seen what works and what doesn’t, when it comes to scaling through data-driven strategy.We’ll dive into:1. Partner Marketing: Driving Growth Through Collaboration2. Attribution: Tracking What Truly Drives Results3. Incrementality: Measuring True Marketing Impact Effectively4. Tech StackIf you're ready to cut through the fluff and talk real growth, this is the episode to catch.
Generative AI may be dominating the headlines but it’s only the starting point.In this episode of Deconstructing Data, we’re joined by Ron Green, Co-founder and CTO, a serial tech entrepreneur and AI expert with multiple successful exits under his belt. With an MSc in Artificial Intelligence and decades of hands-on experience, Ron brings a sharp perspective on where AI is heading and how to separate real impact from the hype.We’ll explore:1. Day Zero of AI: Generative AI is Just the Beginning2. Beyond Generative AI: Expanding the Possibilities3. Applying AI: Beyond Hype to Real Impact4. Tech StackIf you're looking to cut through the noise and get a clearer picture of where AI is going next, this is the conversation you’ll want to be part of.
Advertising is evolving, fast. And data is at the center of it.
On this episode of Deconstructing Data, we’re joined by Omar Tawakol, CEO and Founder of Rembrand, a visionary leader with a deep track record in AI, data, and digital advertising.
Omar brings a bold perspective on how brands can move beyond basic metrics and start leveraging data to truly transform business growth, strategy, and marketing decisions.
We’ll explore:
1. AI and Big Data: Revolutionizing Storytelling and Branding
2. Data-Driven Insights: Smarter, Personalized Marketing Decisions
3. Predictive Analytics: Fueling Business Growth and Strategy
4. Tech Stack
If you're ready to think beyond the click and reimagine what’s possible with data, this is a conversation you won’t want to miss.
Not all marketing data is created equal and sometimes, what you don’t see is what matters most.
On this episode of Deconstructing Data, we’re joined by Emeric Ernoult, CEO and co-founder of Agorapulse, a leading social media management platform. With 25 years of experience in SaaS and social media, Emeric brings a refreshingly honest take on what it really means to be data-driven and how to cut through the noise to find what actually works.
We’ll get into:
1. Marketing Metrics: What Should You Measure?
2. Being Data-Driven: Team or Mindset?
3. Getting the Right Data: Clarity Over Clutter
4. Tech Stack
If your marketing feels like it’s missing something below the surface, this conversation is for you.
Data is only as powerful as what you do with it and how well you understand the people behind it.In this episode of Deconstructing Data, we’re joined by Mike Hattub, Chief Solutions Officer at AnalyticsIQ, where data science meets cognitive psychology. With over 30 years of experience in database marketing, consulting, and financial services, Mike helps brands turn complex data into smarter strategies that fuel real growth.We’ll explore:1. Building a Best-in-Class Third-Party Data Asset2. Leveraging CogPsy: Powering Smarter Data Creation3. Custom Data Models: Driving Client Success4. Tech StackIf you're looking to better understand consumer behavior and unlock the full potential of your data, this is one you won’t want to miss.
