First-Party Data Power: AI, Personalization, and Event Marketing’s Future

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Deconstructing Data

BDEX

162 episodes

6 days ago

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

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Business

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Marketing

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First-Party Data Power: AI, Personalization, and Event Marketing’s Future

Deconstructing Data

44 minutes 13 seconds

6 days ago

First-Party Data Power: AI, Personalization, and Event Marketing’s Future

Ashleigh Cook, CMO of RainFocus, is joining Deconstructing Data on October 16 to break down how modern marketers are unlocking the power of first-party data, personalization, and AI, especially when it comes to event strategy.

Ashleigh has built and scaled global marketing programs that actually move the needle.

Her approach is rooted in data, driven by strategy, and focused on impact. From demand gen to client marketing, she knows what works, and how to prove it.

In this episode, we’ll dive into:

1. Customer Intelligence: Leveraging First-Party Data Smartly

2. Event Personalization: Enhancing Customer Experience Impactfully

3. AI and Marketing: Transforming Engagement and Strategy

4. Tech Stack

If you’re in B2B marketing or working on event strategy, this one’s for you.