Why First-Party Data Is Your Career's Secret Weapon in Marketing

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Deconstructing Data

BDEX

162 episodes

1 week ago

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

Marketing

Business

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Marketing

Business

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Why First-Party Data Is Your Career's Secret Weapon in Marketing

Deconstructing Data

45 minutes 8 seconds

2 months ago

Why First-Party Data Is Your Career's Secret Weapon in Marketing

On this episode of Deconstructing Data is for the marketers who know their martech stack is only as strong as their data foundation.

We’re going live with Ana Mourão (again), Global CRM & CDP Advisor at Stanley Black & Decker, Inc. and one of the sharpest voices in first-party data strategy.

Ana has unified 7M+ customer profiles across global markets, cut acquisition costs by 15%, and built data frameworks that actually move the needle on ROI. She's not just tech-smart she’s outcome-obsessed.

1. We'll be talking about what first-party data strategy really means and why it’s your moat

2. The real difference between 1st, 2nd, and 3rd party data (no fluff, just clarity)

3. How clean rooms and smarter data governance can power your campaigns and your career

4. Tech Stack

Come welcome Ana Mourão back on the show with us today!!