Beneath the Iceberg: Smarter Data, Better Marketing Decisions

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Deconstructing Data

BDEX

162 episodes

6 days ago

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

Marketing

Business

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Marketing

Business

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Beneath the Iceberg: Smarter Data, Better Marketing Decisions

Deconstructing Data

42 minutes 46 seconds

5 months ago

Beneath the Iceberg: Smarter Data, Better Marketing Decisions

Not all marketing data is created equal and sometimes, what you don’t see is what matters most.

On this episode of Deconstructing Data, we’re joined by Emeric Ernoult, CEO and co-founder of Agorapulse, a leading social media management platform. With 25 years of experience in SaaS and social media, Emeric brings a refreshingly honest take on what it really means to be data-driven and how to cut through the noise to find what actually works.

We’ll get into:

1. Marketing Metrics: What Should You Measure?

2. Being Data-Driven: Team or Mindset?

3. Getting the Right Data: Clarity Over Clutter

4. Tech Stack

If your marketing feels like it’s missing something below the surface, this conversation is for you.