AI in Email Marketing: How to Build Better Email Lists and Boost ROI

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Deconstructing Data

BDEX

162 episodes

1 week ago

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

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Marketing

Business

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AI in Email Marketing: How to Build Better Email Lists and Boost ROI

Deconstructing Data

40 minutes 55 seconds

3 months ago

AI in Email Marketing: How to Build Better Email Lists and Boost ROI

Email may be one of the oldest digital marketing tools but it's far from outdated. With AI and automation, it’s getting a major upgrade.

On this episode of Deconstructing Data, we’re joined by Brian Minick, Chief Operating Officer at ZeroBounce, a leader in email deliverability, validation, and data hygiene.

Brian brings firsthand insight into how smarter data and automation are reshaping outbound strategy, from building cleaner lists to driving higher engagement and ROI.

We’ll explore:

1. AI-Powered Sales: Smarter Outbound Automation Strategies

2. Data-Driven Marketing: Unlocking Customer Intelligence

3. Scaling Growth: Data and Automation for All

4. Tech Stack

Whether you're scaling a sales team or optimizing your marketing funnel, this episode is packed with tactical advice and fresh perspective on what AI and data can do for your outbound efforts.