From Clicks to Connections: Data Matching and Scalable Infrastructure

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Deconstructing Data

BDEX

162 episodes

1 week ago

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

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Business

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Marketing

Business

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From Clicks to Connections: Data Matching and Scalable Infrastructure

Deconstructing Data

42 minutes 31 seconds

2 months ago

From Clicks to Connections: Data Matching and Scalable Infrastructure

What if you could know exactly who is visiting your website, without a form fill?

On this episode of Deconstructing Data, we’re joined by Jesse Ouellette, Founder of LeadMagic, to explore the cutting edge of visitor identification, data matching, and scalable infrastructure.

Jesse has built a SaaS solution that helps businesses reveal anonymous website traffic and map it to decision-makers. His work sits at the intersection of B2B-to-B2C identity resolution, cloud computing, and high-volume data storage, all aimed at turning raw signals into revenue.

We’ll talk about:

1. Visitor Identification: Turning Anonymous Traffic Into Leads

2. B2B to B2C Matching: Bridging the Data Gap

3. Massive Storage and Cloud Computing: Scaling Data Infrastructure Smartly

4. Tech Stack

Whether you're in RevOps, Marketing, or Data Strategy, this is your inside look at what it takes to turn anonymous traffic into actionable leads, at scale.