Inside the Stacks: How Shopify Brands Enrich Data for Bigger Profits

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Deconstructing Data

BDEX

162 episodes

6 days ago

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

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Business

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Marketing

Business

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Inside the Stacks: How Shopify Brands Enrich Data for Bigger Profits

Deconstructing Data

45 minutes 33 seconds

2 months ago

Inside the Stacks: How Shopify Brands Enrich Data for Bigger Profits

What’s powering the most successful Shopify brands right now? A smarter, leaner data stack.

On this episode of Deconstructing Data, we’re sitting down with Kyle Hamar, CEO of OmniRocket, who has spent over a decade helping eCommerce brands scale through data strategy, automation, and revenue-focused systems.

We’ll break down the data challenges facing online sellers and how leading brands are turning customer intelligence into conversion wins.

1. Customer Segmentation Strategy: Personalization That Converts

2. Demand Forecasting and Inventory: Data-Driven Optimization

3. Customer Lifetime Value: Predictive Analytics for Profitability

4. Tech Stack

Whether you’re scaling a DTC brand or just looking to get more from your data, this one’s for you.