Description
Welcome back to the Cash Physical Therapy Headquarters Podcast! In today’s episode, we dig into why prospects don’t say “yes” — and how to fix it with ethical persuasion, not pressure. Before scripts and talk tracks, Ben and Jordan lay out the foundational beliefs every cash PT needs to enroll patients confidently: sales as service (not convincing), detaching from the outcome so you can lead with tough but honest questions, selling transformations instead of features, why premium pricing increases commitment and outcomes, and embracing sales as a core clinical skill. You’ll hear practical examples (piercing questions that uncover true motivation, framing outcomes vs. visits, handling “no time/no money,” and aligning compensation and KPIs) so patients come to their own conclusion to start care now — for their reasons, not yours.
Engage With UsDon't forget to subscribe to our podcast on iTunes or Spotify to stay updated on all things cash physical therapy.
If you want to learn more about cash physical therapy and how to grow your business, visit our website at www.ClinicalMarketer.com.
Join the conversation and let us know your questions and insights in the comments below or on our social media pages. We’re here to help you make your greatest contribution to your family and community.
If you enjoyed this episode, don’t forget to subscribe and leave us a review!
Description
Welcome back to the Cash Physical Therapy Headquarters Podcast! In today's episode, we’re diving into one of the most exciting new trends in 2025 — the rise of Cash PT Closers. This emerging model is reshaping the way cash-based clinics grow, scale, and manage sales. Ben and Jordan break down how having a Doctor of Physical Therapy in your intake and sales process can drastically increase conversions, improve patient experience, and create new career opportunities for PTs nationwide.
They discuss how this model originated inside their mastermind, how it’s solving bottlenecks in clinic growth, and what it means for the future of hiring, staffing, and remote work in physical therapy. From compensation structures to AI-driven lead management, this episode explores the systems, mindsets, and opportunities defining the next evolution of the cash PT industry.
Engage With Us
Don't forget to subscribe to our podcast on iTunes or Spotify to stay updated on all things cash physical therapy. If you want to learn more about cash physical therapy and how to grow your business, visit our website at www.ClinicalMarketer.com. Join the conversation and let us know your questions and insights in the comments below or on our social media pages — we’re here to help you make your greatest contribution to your family and community.
If you enjoyed this episode, don’t forget to subscribe and leave us a review!
Description:
In this solo episode, Dr. Ben Bagge dives into a real-world solution that’s transforming communication at Pro+Kinetix. As their clinic grew from 5 to 20+ team members, keeping patient messaging consistent became a major challenge. The solution? A custom-built GPT trained on their own SOPs and communication standards.
Dr. Ben walks you through:
Why consistent communication is critical to patient trust and retention
How passive messaging leads to lost appointments and poor outcomes
The AI tool his team now uses to write, coach, and standardize messaging—without losing the human touch
How this custom GPT helps cut admin time, improve team confidence, and scale leadership training
Why most clinics are still teaching the wrong communication habits—and how to fix them
Whether you're managing a growing team or still dialing in your own messaging, this episode offers practical insights and a powerful tool you can start using today.
Engage With Us:
Want access to the exact GPT Dr. Ben built—including the PDFs used to train it?
👉 Comment on the video or reach out, and we’ll send you everything you need to get started.
If you enjoyed this episode, don’t forget to subscribe and leave us a review!
👉 Book Your Practice Audit Call Here!
Description:
AI is no longer a “nice to have”—it’s the tool that will separate the thriving clinics from the ones that get left behind. In this episode, we explore how cutting-edge AI agents are being used in real-world physical therapy and healthcare businesses to streamline operations, automate repetitive tasks, and create an unfair advantage.
From customizing Canva designs to auditing your entire course library, these agents can do the work of multiple team members—while you sleep. We talk through how to implement AI safely, maximize its potential, and what this means for your team, your operations, and your practice's future.
Whether you’re curious, skeptical, or already experimenting with AI, this episode gives you a practical look at what’s possible—and how to use it wisely to grow and scale your business without burning out.
Engage With Us:If you want help integrating AI into your cash-based physical therapy practice—or you’re just ready to grow and scale with proven systems—book a call with our team. We’ll audit your practice and map out a 6- to 12-month game plan to help you hit your goals.
👉 Book Your Practice Audit Call Here:
https://link.clinicalmarketer.com/widget/bookings/cm-road-map-call-sb?sessionId=f3d0f222-4746-9c45-c029b57248ba&trigger_link=CfSv8ask7ol6oTOIrxMt
If you enjoyed this episode, don’t forget to subscribe and leave us a review!
Description:
AI isn’t coming—it’s already here. And it's changing how smart clinic owners run and scale their physical therapy businesses.
In this episode, we explore the massive impact of tools like ChatGPT, Claude, and GPT Agents—plus the rise of AI-powered voice assistants that can handle lead calls, write marketing copy, analyze KPI data, and even plan your date night (seriously).
We break down:
How AI is replacing repetitive tasks and streamlining operations
Why Claude might be better than ChatGPT for marketing and copy
How AI agents are handling SOP audits, course creation, and advanced admin tasks
What the future holds for sales teams, coaching programs, and even VA roles
A pro tip for using AI to completely revamp your newsletter and brand voice
Whether you’re excited, skeptical, or overwhelmed—this episode will help you understand how to start using AI the right way inside your business.
Engage With Us:
If you want help implementing AI tools and scaling your cash-based practice, we’d love to chat.
👉 Book Your Practice Audit Call Here!
If you enjoyed this episode, don’t forget to subscribe and leave us a review!
Description:
In this episode of the Cash Physical Therapy Headquarters Podcast, we explore one of the most overlooked secrets to scaling your business without losing your sanity: prioritization. Ben and Jamey dive deep into how to identify the one thing that moves the needle—and how to cut through the noise of overwhelming to-do lists, shiny-object syndrome, and hustle culture.
You’ll learn how to:
Focus on what actually matters in your business.
Use frameworks like the ICE method to evaluate projects.
Eliminate paralysis by analysis and false progress traps.
Avoid burning out by mastering slow, intentional execution.
Create clarity in your leadership and operations teams.
Escape multitasking and perfectionism so you can grow with less stress.
Whether you’re just starting out or looking to break through a plateau, this episode will help you simplify your strategy, reclaim your time, and implement the kind of structure that leads to long-term, scalable growth.
Engage With Us:Ready to cut through the chaos and start scaling your practice with intention and clarity? 👉 Book Your Practice Audit Call Here!
Visit us online at 🌐 www.ClinicalMarketer.com for more tools, trainings, and expert support to grow your practice.
If you enjoyed this episode, don’t forget to subscribe and leave us a review!
Description:
Are full-time front desk admins becoming obsolete? In this episode of the Cash Physical Therapy Headquarters Podcast, we tackle one of the most frequently asked questions from practice owners: "Do you still need a full-time admin in today’s PT world?"
Ben and Jordan break down the pros, cons, and evolving alternatives — from remote VAs and sales-specialist PTs to conversation AI and voice AI that follow up with leads automatically. They explore why most admin setups lead to burnout, high turnover, and missed conversions — and how top-performing clinics are dividing responsibilities across patient intake specialists, in-person experience coordinators, and automation-enhanced workflows to scale faster and smarter.
They also share:
How paying more (for the right person) creates better ROI 💰
When to transition from VA → in-person admin → PT sales specialist
Why multitasking is killing your conversion rates — and what to do instead
The exact numbers that prove hiring a PT to handle phone calls can be a $200k+ move
How AI and voice tech will disrupt front desk operations — and how to stay ahead of the curve
If you're a clinic owner stuck juggling 20 hats (and wondering why you're still not profitable), this episode will give you the roadmap to delegate smarter, scale faster, and keep your front-end patient experience sharp as you grow.
Engage With Us
If you’re ready to scale your cash-based practice with systems that actually work — and you want help finding the right support team (whether it’s a VA, admin, or intake-specialist PT) — let’s talk.
👉 Book Your Practice Audit Call Here!
Or visit www.ClinicalMarketer.com to learn more about how we help practice owners grow profitably — without burning out.
If you enjoyed this episode, don’t forget to subscribe and leave us a review! It helps more PTs find the tools, strategies, and support they need to break free from the grind and build the business they actually want.
Description
Ready to hire your first employee, but feeling overwhelmed or unsure? In this episode of the Cash Physical Therapy HQ Podcast, Alex and Ben dive deep into the mindset, strategy, and systems behind confidently hiring your first PT, admin, or team member.
From navigating fear and financial risk to building a business that doesn’t rely on your 60-hour weeks, you’ll learn exactly when to hire, who to hire first, and how to build the processes and training that support growth—without burning out.
Ben and Alex also get honest about the “no man’s land” of solo practice, why most owners wait too long to hire, and the cost of wearing all the hats for too long. They’ll walk you through real-world examples of how they scaled their own teams, mistakes to avoid, and how to become a better leader by thinking long-term.
Whether you’re drowning in patient visits or planning your first hire with intention, this episode will help you make the leap strategically—and build a practice that supports your time freedom, not steals it.
Engage With Us
If this episode hit home and you're ready to start building your dream team and scaling your practice...
👉 Book Your Practice Audit Call Here!
Let’s take a look under the hood and give you a roadmap to more freedom, growth, and leverage—without guesswork.
🔗 Visit us at www.ClinicalMarketer.com🎧 And don’t forget to like, subscribe, and review the show wherever you listen!
Description
In this game-changing episode of the Cash Physical Therapy Headquarters Podcast, we’re diving deep into how to inject predictable monthly recurring revenue into your practice by launching a membership or continuity program. Hosts Dr. Ben Bagge and Dr. Andrew talk through the exact framework that has helped scale their own practices—and their clients’—by boosting patient lifetime value (PLTV), improving retention, and building long-term sustainability.
They break down why recurring revenue is the most overlooked growth lever in the cash PT world, how it elevates your business valuation, and the strategic ways to present it to patients (hint: it’s not an upsell—it’s a natural continuation). You’ll hear real-world examples, bonus strategies to incentivize your team, and creative membership structuring ideas that apply whether you’re a performance clinic, pelvic health specialist, or somewhere in between. If you want to scale smarter—not harder—this episode will give you the tactical blueprint to get there.
Engage With Us
Ready to implement a membership model that boosts your cash flow and retention? Be sure to subscribe to our podcast on YouTube, Spotify, or Apple Podcasts to stay up to date with the latest strategies.
👉 Book Your Practice Audit Call Here: https://link.clinicalmarketer.com/widget/bookings/cm-road-map-call-sb?sessionId=f3d0f222-4746-9c45-c029b57248ba&trigger_link=CfSv8ask7ol6oTOIrxMt
For more strategies, success stories, and upcoming events, visit our website at www.ClinicalMarketer.com and learn how we help cash PTs build businesses that thrive without burnout
Description:
In this value-packed episode of the Cash Physical Therapy Headquarters Podcast, we dive into everything you need to know about dominating your local SEO rankings in 2025. Dr. Ben and Jordan reveal exactly how they’ve secured the top spot on Google Maps and local searches by bringing SEO in-house, ditching underperforming agencies, and implementing tactical strategies that drive real patient leads.
You’ll learn the game-changing updates to Google’s algorithm, how AI is reshaping search rankings, the right (and wrong) ways to use reviews, and why most SEO agencies are costing you more than they're worth. Plus, Ben shares his real-world blueprint for optimizing Google Business Profiles, using metadata properly, and turning your website into a lead-generating machine. Whether you're just getting started or trying to break past a growth plateau, this episode lays out the step-by-step path to make your clinic more visible—and more profitable—online.
Engage With Us:
Enjoyed this episode? Make sure to subscribe on YouTube or your favorite podcast platform so you never miss a strategy that could transform your business. For more resources and personalized support to scale your cash-based practice, visit www.ClinicalMarketer.com.
👉 Book Your Practice Audit Call Here! – Let’s help you break through your growth ceiling and take your clinic to the next level.
Description
Welcome to another powerful episode of the Cash Physical Therapy Headquarters podcast. Today, we're diving deep into the ultimate strategy for long-term business health: retention. If you're finding yourself starting every month wondering how you're going to fill your schedule again, this episode is for you. Dr. Ben and the team unpack exactly how to retain patients, increase average lifetime value, and ultimately build a more predictable, profitable, and sustainable practice. We cover what it takes to ethically keep patients around longer, how to frame your care as a performance and health optimization journey, and the small touch points that lead to massive referral growth and stronger patient loyalty. From final 10-minute sessions to building transformational packages and leading patients through a lifelong journey of wellness—not just pain relief—this episode offers actionable tools you can implement immediately.
Engage With Us
Don’t miss out on more high-impact strategies to grow your cash-based physical therapy practice. Subscribe to our podcast on your favorite platform and follow us on YouTube for weekly insights. Want to go deeper and get personalized guidance for scaling your clinic? 👉 Book Your Practice Audit Call Here!
To explore more tools, resources, and upcoming live events, visit us at www.ClinicalMarketer.com. Join our mission to redefine what’s possible in private practice physical therapy.
Description:
In this episode of the Cash Physical Therapy Headquarters podcast, Jordan and Ben dive into the 10 most commonly asked questions early-stage cash-based physical therapists are asking ChatGPT—and they answer them with no fluff, no BS, and no recycled marketing gimmicks.
From figuring out the best marketing strategy to leave your draining 9–5, to knowing whether you need a niche (or not) when you're just getting started, this episode tackles the big questions that keep new cash PTs up at night. Jordan and Ben unpack how to choose between ads, workshops, and organic outreach, how much to invest in your marketing, what your patient lifetime value (LTV) should be—and how to make Facebook ads actually work without burning cash.
Engage With Us:If you're serious about building a profitable, scalable, and freedom-driven cash-based PT business, this is your roadmap.
Have a question you'd like us to answer in an upcoming episode? Drop a comment and let us know what’s on your mind—we’re here to help you win.
👉 Book Your Practice Audit Call Here!
https://link.clinicalmarketer.com/widget/bookings/cm-road-map-call-sb?sessionId=f3d0f222-…-4746-9c45-c029b57248ba&trigger_link=CfSv8ask7ol6oTOIrxMt
If you enjoyed this episode, don’t forget to subscribe and leave us a review!
Podcast Description:
In this tactical episode of the Cash Physical Therapy HQ Podcast, we dive into one of the most overlooked levers for profitability in a cash-based practice: patient retention. While most clinics are obsessed with acquiring new leads, the real secret to long-term success is keeping the patients you already have. Ben shares how his practice scaled average visits per patient to over nine, without pushy tactics—just smarter systems and stronger relationships.
We unpack why most clinics unknowingly bleed profit by discharging patients too early, and how shifting your mindset from pain relief to performance and identity transformation can change everything. You'll learn how to use tools like “The Final 5” at the end of each session, how to pre-frame long-term care from the very first phone call, and how to use visual tools to boost understanding and buy-in. If you want to grow your practice, spend less on ads, and get better outcomes for your patients, this episode is for you.Want to work with us?If you’re ready to build a smarter, more profitable practice, we’d love to help. Book a free practice audit call where we’ll review your current patient journey and map out a 90-day plan to grow your business.👉 Book Your Practice Audit Call Here! Engage With Us:If you enjoyed this episode, don’t forget to subscribe and leave us a review! For more insights, visit clinicalmarketer.com or follow us on Instagram @clinicalmarketer. And if you’re serious about taking your practice to the next level, don’t wait—book your audit call here today.
Description:
If you’ve ever felt stuck hiring marketing “experts” and still not seeing growth, this episode is for you. We're diving into why most cash practice owners fail with marketing—not because ads don't work, but because they rely on others to fix problems they don’t fully understand.
Jordan and Ben break down the real reason most marketing fails: a lack of alignment between lead acquisition and the internal systems of your practice. You’ll hear how Ben scaled his practice not by changing ads, but by upgrading his lead nurturing, onboarding, conversion, and retention systems—turning average leads into long-term patients and raving fans.
We’ll also explain why bringing your marketing in-house is one of the smartest, simplest, and most scalable moves you can make—and why mastering paid ads yourself gives you more control, better ROI, and the power to dominate your local market.
📈 Whether you’re doing $5K/month or $100K/month, this episode will give you the frameworks and real-world strategies to grow faster, with less stress.
Engage With Us:
👉 Book Your Practice Audit Call Here!
If you enjoyed this episode, don’t forget to subscribe and leave us a review!
Description:
In this episode of the Cash PT Headquarters Podcast, we're diving deep into one of the biggest frustrations clinic owners face: marketing that just won’t convert. You’ve tried everything—ads, workshops, referrals—but for some reason, the growth still isn’t there.
The problem isn’t your work ethic or intelligence. It’s that you’re probably solving the wrong problem. In this episode, we walk through the Theory of Constraints, why you must stop blaming the marketing channel, and how to use scientific analysis to fix what’s actually broken. We’ll also break down:
The 5 stages of cash-based practice growth
How to identify your practice’s true bottleneck
Why your ads fail even when they look great
The math behind discount offers that scale faster
How to build a sellable practice—even if you never plan to sell
This episode gives you the tactical frameworks and mindset shifts to stop spinning your wheels and start scaling with confidence.
Engage With Us:Want help diagnosing the real bottleneck in your business and laying out a clear roadmap for consistent growth?👉 Book Your Practice Audit Call Here!
If you enjoyed this episode, don’t forget to subscribe and leave us a review!
Description:Are you constantly busy but not seeing real growth in your practice? In this episode of the Cash Physical Therapy Headquarters podcast, we’re breaking down why “being busy” isn’t the same as being productive—and what you should focus on instead to truly scale your business.
You’ll learn:
How to identify your biggest constraint using real data, not emotion
A simple framework (ICE) for making high-impact decisions
The 5 mechanisms every cash PT needs to track (plus KPIs that matter most)
Why tracking numbers beats gut feelings—and how to start doing it without overwhelm
How to reverse-engineer your revenue goals from actual conversion data
If you’ve ever felt like your to-do list is growing but your business isn’t, this episode will give you the clarity, tools, and mindset shift you need to focus your time where it really counts.
Engage With Us:👉 Book Your Practice Audit Call Here!
🌐 Visit us at: www.ClinicalMarketer.com📲 Follow us on Instagram for more tips, stories, and wins📩 Questions or feedback? Shoot us a message anytime⭐️ If you enjoyed this episode, don’t forget to subscribe and leave us a review!
Description:
In this episode of the Cash Physical Therapy Headquarters Podcast, we’re diving into a crucial but often overlooked topic: building your cash-based practice as if you're going to sell it—even if you never plan to. Why? Because a sellable business is a profitable, systemized, low-stress business that gives you time freedom, financial leverage, and the ability to scale or exit on your terms.
Join us as we break down:
Why every practice owner should think like an entrepreneur, not a job owner
The 5 core value-adders that increase your clinic’s worth
How to calculate and improve your lifetime value to customer acquisition cost (LTV:CAC) ratio
What it takes to remove yourself from day-to-day operations
The three major risks that tank your business valuation—and how to fix them
Whether you’re just starting or scaling past seven figures, this episode will give you a clear roadmap for building a business that gives back more than it takes.
Engage With Us:
If this episode resonated with you and you're ready to turn your clinic into a high-value, sellable asset, visit www.ClinicalMarketer.com to book a free practice audit.
Have questions or want to dive deeper into what we discussed? Shoot us a DM, share the episode, and tag us on social! If you enjoyed this episode, don’t forget to subscribe and leave us a review!
Description:
In this episode of the Cash Physical Therapy Headquarters podcast, we dive into one of the most effective—and most misunderstood—strategies for growing a cash-based PT practice: local networking. Whether you're brand new or looking to deepen your roots in your community, this episode walks you through how to stop “cold calling” and start building genuine, long-term referral relationships.
We cover:
Why most PTs network the wrong way (and how to fix it)
The 3 types of local partners every cash PT should build relationships with
Conversation scripts and outreach strategies that actually work
How to turn one-time meetings into recurring workshops and consistent referrals
Advanced “pattern interrupt” strategies that make you stand out from the crowd
This isn’t just theory—it’s the exact roadmap Ben and Cameron used to grow their own practices and help Clinical Marketer clients build reliable organic referral engines. If you’ve ever wondered how to network without feeling salesy, this one’s for you.
Engage With Us:
Love what you heard? Don’t forget to subscribe, share this episode, and leave a review so more cash PTs can grow the right way.
Want expert help implementing this strategy inside your own practice?
Visit 👉 www.ClinicalMarketer.com
If you enjoyed this episode, don’t forget to subscribe and leave us a review!
Description
In this episode of the Cash Physical Therapy Headquarters Podcast, we're diving into the difference between sales and leadership — and why handling objections is a core part of being a great healthcare leader.
You’ll learn how to navigate tough conversations with patients who are hesitant, skeptical, or afraid to commit — without sounding pushy or “salesy.” We’ll break down the most common objections you face (like cost, insurance, and spouse concerns) and give you exact language frameworks to overcome them with confidence, clarity, and ethics.
Whether you’re training new staff or sharpening your own skills, this episode will help you become the kind of clinician who patients trust to lead them toward the results they truly want — not just the cheapest option on the table.
Engage With Us
If this episode gave you new tools or shifted your mindset, let us know! Drop a comment, tag us on social, or share with a fellow PT who needs to hear it.
Want to learn more or see how we can help grow your cash-based practice? Visit www.ClinicalMarketer.com.
If you enjoyed this episode, don’t forget to subscribe and leave us a review!
Description:
In this episode of the Cash PT Headquarters Podcast, we dive into a truth many avoid: Certainty is the enemy of growth. Join us as we explore how the most successful practice owners break free from comfort zones, bet on themselves, and thrive in uncertainty. From hitting $200K+ months to investing in mentorships and uncomfortable decisions, we break down what it really takes to grow a high-performing, self-sustaining business. If you’ve been stuck at the same revenue for months—or years—this episode will challenge the way you think about risk, leadership, and your next big move.
Engage With Us:
Like what you heard? Don’t forget to like, subscribe, and share this episode with a fellow practice owner. Got questions or want support betting on yourself? Drop us a comment—we’re here for you. Visit us at www.ClinicalMarketer.com for more resources and coaching to help you scale. If you enjoyed this episode, don’t forget to subscribe and leave us a review!
