Description:
In this episode of the Cash Physical Therapy Headquarters podcast, we dive into one of the most effective—and most misunderstood—strategies for growing a cash-based PT practice: local networking. Whether you're brand new or looking to deepen your roots in your community, this episode walks you through how to stop “cold calling” and start building genuine, long-term referral relationships.
We cover:
Why most PTs network the wrong way (and how to fix it)
The 3 types of local partners every cash PT should build relationships with
Conversation scripts and outreach strategies that actually work
How to turn one-time meetings into recurring workshops and consistent referrals
Advanced “pattern interrupt” strategies that make you stand out from the crowd
This isn’t just theory—it’s the exact roadmap Ben and Cameron used to grow their own practices and help Clinical Marketer clients build reliable organic referral engines. If you’ve ever wondered how to network without feeling salesy, this one’s for you.
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Want expert help implementing this strategy inside your own practice?
Visit 👉 www.ClinicalMarketer.com
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