Description
In this episode of the Cash Physical Therapy Headquarters Podcast, we're diving into the difference between sales and leadership — and why handling objections is a core part of being a great healthcare leader.
You’ll learn how to navigate tough conversations with patients who are hesitant, skeptical, or afraid to commit — without sounding pushy or “salesy.” We’ll break down the most common objections you face (like cost, insurance, and spouse concerns) and give you exact language frameworks to overcome them with confidence, clarity, and ethics.
Whether you’re training new staff or sharpening your own skills, this episode will help you become the kind of clinician who patients trust to lead them toward the results they truly want — not just the cheapest option on the table.
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