In this episode, Ryan Kovach and Perryn Olson dive into the real-world challenges contractors face when selling their companies. Many “old school” contractors with strong reputations are not getting the value they expect because their business heavily relies on their ability to bring in new work.
They discuss the power of digital marketing for small and mid-sized construction companies, particularly regarding the company’s valuation when it becomes a repeatable system independent of the owner.
They also talk about the importance of quality content, user experience, and consistency in building long-term visibility. Learn what separates successful contractors who rank high on Google from those who struggle to get noticed.
You will also learn:
What potential buyers are looking for
The most common sales & marketing mistakes contractors make
How Google’s local algorithm impacts construction companies
Whether you are a general contractor, roofer, remodeler, or trades professional, this episode gives you a clear roadmap to increase your valuation when it’s time to sell and retire.
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In this episode, Ryan Kovach and Perryn Olson share a powerful contractor success story where a company received 84 qualified applicants in just two weeks without spending a single penny on ads. They actually pulled their ads from a major job website.
They explain how website optimization, strong SEO, and AltCMO’s Authority Stack system helped transform a simple brochure-style website into a business and recruiting powerhouse.
You will also learn:
Why A players skip job boards and go directly to company websites
How updated content and visibility attract top talent
What makes the Authority Stack approach different from AI-generated blogs
How poor SEO practices waste your budget
Why AI search, such as ChatGPT, Perplexity, and Gemini, is the next big opportunity
If you are a contractor or construction leader who wants to improve online visibility, attract skilled employees, and build brand authority, this episode is for you.
Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:LinkedIn: https://www.linkedin.com/company/altcmo/Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In this episode, Ryan Kovach and Perryn Olson dive deep into their latest exclusive SEO research for the construction industry, comparing ENR Top 400 contractors and Top 500 design firms to uncover who is winning in online visibility.
They reveal new Construction SEO Benchmark data for 2025 and explore domain authority, backlinks, spam scores, and website speed performance.
Whether you are a mid-market contractor, architecture/engineering firm, or construction marketer, this episode gives you data-backed insights and practical takeaways to boost your digital presence.
What you’ll learn:
Why SEO matters for construction and design firms in 2025
Domain authority benchmarks for ENR 400 and 500 firms
Key website performance metrics such as speed, backlinks, and spam scores
How mid-size contractors can compete with mega firms
The connection between SEO, AI visibility, and talent acquisition
Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In Episode 10 of our construction marketing podcast, Ryan Kovach and Perryn Olson discuss why showcasing active projects, milestones, and project updates on your website is powerful for both SEO and AI search visibility. Too many construction companies, general contractors (GCs), and trade contractors only showcase completed projects, missing out on the opportunity to highlight in-progress work, groundbreakings, and significant milestones that attract both clients and talent.
We discuss how updating your website content with active projects creates a more dynamic website, boosts topical authority, and provides visitors with a reason to return. From utilizing Company Cam feeds to creating milestone videos, leveraging QR codes on job sites, and establishing a robust PR schedule, Ryan and Perryn share actionable strategies that construction firms can use to stand out in today’s competitive market.
Key topics include:
Why showcasing active projects improves SEO and AI search results
How to document milestones (groundbreakings, topping outs, etc.) for visibility
Using video content and docu-series for storytelling in construction marketing
Leveraging QR codes for on-site engagement and extra press coverage
Building news sections and separating them from blogs for fresh content
How active project updates support talent acquisition marketing
The importance of cleanliness, safety, and professionalism in project showcases
Creating a PR calendar to win awards like “Best Places to Work” and local business recognitions
Whether you’re in construction marketing, running a marketing firm, working in an ad agency, or leading a general contracting company, this episode is packed with insights to help you turn your website into a living yearbook of your best work.
Stay ahead in 2025 and beyond by turning your construction company into a media company first. Visibility, content, and fresh updates are the keys to attracting clients, employees, and industry recognition.
Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/ About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In Episode 9, Ryan Kovach and Perryn Olson discuss StoryBrand messaging and how it transforms the way businesses communicate with their audience, externally and internally.
They cover:
What StoryBrand is and why it works
How StoryBrand ties into AltCMO’s Authority Stack content machine
Using AI and streamlined workflows to build authentic, non-spammy thought leadership
Real-world client examples of StoryBrand in B2B and construction industries
Why StoryBrand shortens sales cycles and positions your company as the obvious choice
If you’ve ever struggled with messaging, brand clarity, or converting website traffic into customers, this episode will show you why StoryBrand is the missing piece of your marketing strategy.
Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In Episode 8, Ryan Kovach and Perryn Olson delve into one of the most significant shifts in SEO and digital marketing: transitioning from keyword stuffing to establishing genuine topical authority.
They explain why old SEO strategies, such as repeating “electrician in Pasadena,” no longer work, how AI and search engines now understand topics rather than exact phrases, and why companies need to think like media publishers rather than just service providers.
The conversation covers:
What is topical authority and why it matters more than keywords.
How to build content pillars and a “website library” that positions your brand as a trusted resource.
Examples from industries like construction, electrical contracting, and IT.
How AI tools can help scale authentic content creation without falling into the trap of spammy ChatGPT blogs.
Why Google’s upcoming algorithm updates will punish low-quality, generic AI-generated content.
The power of repurposing blogs, videos, podcasts, and social posts into a content engine (their “Authority Stack”).
If you’re a construction owner or A/E/C marketer looking to rank higher, generate leads, and future-proof your SEO strategy, this episode is packed with insights on content marketing, AI, topical authority, SEO strategies, and building thought leadership online.
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In this episode of Building Momentum, Ryan Kovach and Perryn Olson delve into the future of marketing in a world increasingly dominated by AI. Learn how construction companies can leverage AI without sacrificing quality, build thought leadership, and create content that truly converts.
They discuss:
How AI search visitors are 4.4x more valuable than traditional search.
The importance of human oversight and brand voice in AI-generated content.
Strategies to fight generic AI spam and maintain credibility.
Real-world examples of AI improving talent acquisition and lead generation.
How thought leadership can attract top talent and build stronger client relationships.
Whether you’re a construction executive, project manager, or an A/E/C marketer, this episode shows you how to use AI strategically to gain a competitive edge.
Visit our website for more resources: https://altcmo.net/
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
Marketing is not just about getting clients; it’s also about attracting the right ones and learning to say ‘no’ to the wrong opportunities. In this episode, Ryan and Perryn discuss how construction companies can utilize SEO, digital marketing, and AI tools to target ideal clients while avoiding low-quality projects.
Learn how to:
Use marketing and SEO to attract high-value clients
Identify your Ideal Client Profile (ICP) and prioritize profitable projects
Leverage AI tools like ChatGPT for prospect research and lead generation
Use website visitor identification tools to discover hidden opportunities
Say yes to the right clients and no to the wrong ones
If you are a general contractor, trade contractor, or construction business, this episode provides actionable strategies to help you grow your business efficiently.
Learn more at https://altcmo.net/
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:LinkedIn: https://www.linkedin.com/company/altcmo/Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In this episode of Building Momentum, Ryan Kovach and Perryn Olson delve into one of the most crucial aspects of digital marketing: selecting the right keywords. They explain how keyword research impacts visibility, lead generation, and long-term growth for construction companies.
From understanding buyer intent to balancing high volume and niche keywords, Ryan and Perryn share strategies to target the right audience and stay ahead of competitors. They also cover common mistakes businesses make when picking keywords and how to avoid them.
If you want to improve your SEO, attract qualified leads, and maximize your marketing ROI, this episode will give you practical steps to build a smarter keyword strategy.
Learn more at https://altcmo.net/
Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
Is AI about to end recruiting as a career? In this episode, Ryan Kovach and Perryn Olson dive deep into the bold prediction that AI tools may replace recruiters within the next six months. They discuss how AI is transforming the hiring process, from sourcing candidates and scheduling interviews to enhancing the candidate experience and reducing hiring costs.
The conversation examines the rise of AI-powered search, the importance of cultural fit in hiring, and why industries like construction must adapt rapidly. They also share real-world examples of how AI is already being used in staffing, marketing, and sales to eliminate repetitive tasks and focus on what truly matters.
If you want to understand how AI could disrupt talent acquisition, recruiting, and the construction industry, this episode is for you.
Learn more at https://altcmo.net/
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:LinkedIn: https://www.linkedin.com/company/altcmo/Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
In this episode of the AltCMO podcast, Ryan Kovach and Perryn Olson dive into the top ways construction and trades companies can spot if their SEO and digital marketing agencies are truly delivering value. They discuss common pitfalls, such as paying for services that don't yield results, the importance of website speed, SSL certificates, effective Google Business Profile management, click fraud prevention, and how to optimize landing pages and images for improved SEO results.
If you're a construction executive or marketing coordinator, this episode will arm you with practical tips to protect your marketing budget and maximize ROI. From avoiding geographic bidding errors to ensuring your website is both fast and secure, they cover essential strategies for optimizing the effectiveness of your digital marketing efforts.
Visit https://altcmo.net/ to learn more about Alt CMO's fractional CMO services, customized specifically for the construction industry.
Topics covered:
Identifying SEO firms that don’t deliver results
Why website speed and mobile optimization matter
Importance of SSL certificates for user trust and Google ranking
Using click fraud software to save ad budget
Proper Google Business Profile ownership and management
The role of landing pages in PPC campaign success
Optimizing images for SEO and web performance
The new llms.txt file for AI and search engines
How to audit vendors and hold them accountable
Subscribe for more expert insights in construction marketing and growing your business.
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:LinkedIn: https://www.linkedin.com/company/altcmo/Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
Welcome to Episode 2 of our podcast, "Why Contractors Can't Afford to Ignore SEO." In this insightful conversation, Ryan Kovach and Perryn Olson delve into the critical role that SEO plays for contractors, particularly those in the trades and construction industries.
Discover why many mid-level contractors are missing out on massive opportunities by neglecting SEO and online visibility. Hear real stories about how SEO drives talent acquisition, lead generation, and helps contractors stand out in a competitive market. Discover the evolving digital landscape, including the impact of AI on search and marketing strategies that can enhance your brand and attract top talent.
If you are a contractor or work in the construction industry and want to grow your business, build your brand, and recruit effectively, this episode is a must-listen.
Connect with AltCMO to elevate your marketing game with industry-specific fractional CMO services built for construction and trades: https://altcmo.net/
Timestamps and key topics covered:
The "gold rush" of AI and SEO in 2025
How blue collar workers find jobs through Google search and why SEO is more critical than ever
Common misconceptions about SEO in the trades industry
Why mid-sized contractors particularly suffer from ignoring SEO
The importance of storytelling and culture on contractor websites
Real-life success stories of SEO winning deals and clients
How AI is reshaping SEO and search behavior
Tips for contractors to start leveraging SEO and digital marketing now
Stay tuned for more episodes and subscribe for expert insights tailored to the construction industry.
#ConstructionMarketing #SEOforContractors #DigitalMarketing #ContractorSEO #ConstructionIndustry #AIinMarketing #LeadGeneration #TalentAcquisition #ConstructionBusiness #AltCMO
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
Welcome to the first episode of AltCMO’s new podcast, Building Momentum. Our hosts, Ryan Kovach and Perryn Olson, are fractional CMOs with decades of experience marketing construction companies. They discuss the transformative changes reshaping construction marketing today. This episode explores how AI, generative search, and innovative marketing strategies are revolutionizing the way construction and trade companies attract clients and top talent.
They discuss generational shifts, the importance of modern digital marketing tools, and how embracing AI-driven technologies can help companies remain competitive in an evolving market. You will learn why traditional marketing methods are no longer enough and how data, personalization, and reputation management play critical roles in today’s construction business landscape.
Ryan and Perryn share insights on talent acquisition challenges, the decline of traditional job boards, and why marketing is essential not only for lead generation but also for building stronger pipelines and attracting top talent.
Whether you are a construction business owner, A/E/C marketer, or industry professional, this episode provides valuable knowledge to prepare for the future of construction marketing.
Visit us at https://altcmo.net/ to discover how our fractional CMO and SEO services can help build momentum for your construction brand.
#ConstructionMarketing #AIinConstruction #FractionalCMO #DigitalMarketing #TalentAcquisition #AltCMO
Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
Instagram: https://www.instagram.com/altcmo/
Explore our latest articles and news:
Blog: https://altcmo.net/blog/
News: https://altcmo.net/news/
Get in touch or learn more about our team:
Contact Us: https://altcmo.net/contact-us/
About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
