Episode 8: Topical Authority vs Keywords: The Future of SEO and Content Strategy

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Building Momentum

AltCMO

13 episodes

1 week ago

Building Momentum is the podcast for construction leaders, marketers, and industry professionals who want to stay ahead of the curve. Hosted by fractional CMOs Ryan Kovach and Perryn Olson, we explore how AI, digital strategies, and modern marketing tools are transforming the way construction and trade companies win clients and attract top talent.

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All content for Building Momentum is the property of AltCMO and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Episode 8: Topical Authority vs Keywords: The Future of SEO and Content Strategy

Building Momentum

46 minutes 42 seconds

1 month ago

Episode 8: Topical Authority vs Keywords: The Future of SEO and Content Strategy

In Episode 8, Ryan Kovach and Perryn Olson delve into one of the most significant shifts in SEO and digital marketing: transitioning from keyword stuffing to establishing genuine topical authority.

They explain why old SEO strategies, such as repeating “electrician in Pasadena,” no longer work, how AI and search engines now understand topics rather than exact phrases, and why companies need to think like media publishers rather than just service providers.

The conversation covers:

What is topical authority and why it matters more than keywords.
How to build content pillars and a “website library” that positions your brand as a trusted resource.
Examples from industries like construction, electrical contracting, and IT.
How AI tools can help scale authentic content creation without falling into the trap of spammy ChatGPT blogs.
Why Google’s upcoming algorithm updates will punish low-quality, generic AI-generated content.
The power of repurposing blogs, videos, podcasts, and social posts into a content engine (their “Authority Stack”).

If you’re a construction owner or A/E/C marketer looking to rank higher, generate leads, and future-proof your SEO strategy, this episode is packed with insights on content marketing, AI, topical authority, SEO strategies, and building thought leadership online.

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Get in touch or learn more about our team:

About Ryan Kovach: https://altcmo.net/ryan-kovach/

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/

About Perryn Olson: https://altcmo.net/perryn-olson/

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/