Episode 7: AI vs SEO: How Construction Companies Can Attract Talent & Leads with Digital Marketing

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Building Momentum

AltCMO

13 episodes

1 week ago

Building Momentum is the podcast for construction leaders, marketers, and industry professionals who want to stay ahead of the curve. Hosted by fractional CMOs Ryan Kovach and Perryn Olson, we explore how AI, digital strategies, and modern marketing tools are transforming the way construction and trade companies win clients and attract top talent.

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All content for Building Momentum is the property of AltCMO and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Episode 7: AI vs SEO: How Construction Companies Can Attract Talent & Leads with Digital Marketing

Building Momentum

41 minutes 49 seconds

1 month ago

Episode 7: AI vs SEO: How Construction Companies Can Attract Talent & Leads with Digital Marketing

In this episode of Building Momentum, Ryan Kovach and Perryn Olson delve into the future of marketing in a world increasingly dominated by AI. Learn how construction companies can leverage AI without sacrificing quality, build thought leadership, and create content that truly converts.

They discuss:

How AI search visitors are 4.4x more valuable than traditional search.
The importance of human oversight and brand voice in AI-generated content.
Strategies to fight generic AI spam and maintain credibility.
Real-world examples of AI improving talent acquisition and lead generation.
How thought leadership can attract top talent and build stronger client relationships.

Whether you’re a construction executive, project manager, or an A/E/C marketer, this episode shows you how to use AI strategically to gain a competitive edge.

Visit our website for more resources: https://altcmo.net/

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Get in touch or learn more about our team:

About Ryan Kovach: https://altcmo.net/ryan-kovach/

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/

About Perryn Olson: https://altcmo.net/perryn-olson/

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/