Episode 2: Why Contractors Can't Afford to Ignore SEO

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Building Momentum

AltCMO

13 episodes

1 week ago

Building Momentum is the podcast for construction leaders, marketers, and industry professionals who want to stay ahead of the curve. Hosted by fractional CMOs Ryan Kovach and Perryn Olson, we explore how AI, digital strategies, and modern marketing tools are transforming the way construction and trade companies win clients and attract top talent.

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All content for Building Momentum is the property of AltCMO and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Episode 2: Why Contractors Can't Afford to Ignore SEO

Building Momentum

45 minutes 24 seconds

1 month ago

Episode 2: Why Contractors Can't Afford to Ignore SEO

Welcome to Episode 2 of our podcast, "Why Contractors Can't Afford to Ignore SEO." In this insightful conversation, Ryan Kovach and Perryn Olson delve into the critical role that SEO plays for contractors, particularly those in the trades and construction industries.

Discover why many mid-level contractors are missing out on massive opportunities by neglecting SEO and online visibility. Hear real stories about how SEO drives talent acquisition, lead generation, and helps contractors stand out in a competitive market. Discover the evolving digital landscape, including the impact of AI on search and marketing strategies that can enhance your brand and attract top talent.

If you are a contractor or work in the construction industry and want to grow your business, build your brand, and recruit effectively, this episode is a must-listen.

Connect with AltCMO to elevate your marketing game with industry-specific fractional CMO services built for construction and trades: https://altcmo.net/

Timestamps and key topics covered:

The "gold rush" of AI and SEO in 2025
How blue collar workers find jobs through Google search and why SEO is more critical than ever
Common misconceptions about SEO in the trades industry
Why mid-sized contractors particularly suffer from ignoring SEO
The importance of storytelling and culture on contractor websites
Real-life success stories of SEO winning deals and clients
How AI is reshaping SEO and search behavior
Tips for contractors to start leveraging SEO and digital marketing now

Stay tuned for more episodes and subscribe for expert insights tailored to the construction industry.

#ConstructionMarketing #SEOforContractors #DigitalMarketing #ContractorSEO #ConstructionIndustry #AIinMarketing #LeadGeneration #TalentAcquisition #ConstructionBusiness #AltCMO

Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:

LinkedIn: https://www.linkedin.com/company/altcmo/

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Explore our latest articles and news:

Blog: https://altcmo.net/blog/

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Get in touch or learn more about our team:

About Ryan Kovach: https://altcmo.net/ryan-kovach/

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/

About Perryn Olson: https://altcmo.net/perryn-olson/

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/