Episode 10 - Why Construction Companies Should Showcase Active Projects on Their Website

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Building Momentum

AltCMO

13 episodes

1 week ago

Building Momentum is the podcast for construction leaders, marketers, and industry professionals who want to stay ahead of the curve. Hosted by fractional CMOs Ryan Kovach and Perryn Olson, we explore how AI, digital strategies, and modern marketing tools are transforming the way construction and trade companies win clients and attract top talent.

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All content for Building Momentum is the property of AltCMO and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Episode 10 - Why Construction Companies Should Showcase Active Projects on Their Website

Building Momentum

37 minutes 5 seconds

4 weeks ago

Episode 10 - Why Construction Companies Should Showcase Active Projects on Their Website

In Episode 10 of our construction marketing podcast, Ryan Kovach and Perryn Olson discuss why showcasing active projects, milestones, and project updates on your website is powerful for both SEO and AI search visibility. Too many construction companies, general contractors (GCs), and trade contractors only showcase completed projects, missing out on the opportunity to highlight in-progress work, groundbreakings, and significant milestones that attract both clients and talent.

We discuss how updating your website content with active projects creates a more dynamic website, boosts topical authority, and provides visitors with a reason to return. From utilizing Company Cam feeds to creating milestone videos, leveraging QR codes on job sites, and establishing a robust PR schedule, Ryan and Perryn share actionable strategies that construction firms can use to stand out in today’s competitive market.

Key topics include:

Why showcasing active projects improves SEO and AI search results
How to document milestones (groundbreakings, topping outs, etc.) for visibility
Using video content and docu-series for storytelling in construction marketing
Leveraging QR codes for on-site engagement and extra press coverage
Building news sections and separating them from blogs for fresh content
How active project updates support talent acquisition marketing
The importance of cleanliness, safety, and professionalism in project showcases
Creating a PR calendar to win awards like “Best Places to Work” and local business recognitions

Whether you’re in construction marketing, running a marketing firm, working in an ad agency, or leading a general contracting company, this episode is packed with insights to help you turn your website into a living yearbook of your best work.

Stay ahead in 2025 and beyond by turning your construction company into a media company first. Visibility, content, and fresh updates are the keys to attracting clients, employees, and industry recognition.

Connect with AltCMO and Learn More

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Get in touch or learn more about our team:

About Ryan Kovach: https://altcmo.net/ryan-kovach/

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/ About Perryn Olson: https://altcmo.net/perryn-olson/

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/