Episode 6: Marketing Strategy for Contractors: Say NO to the Wrong Clients

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Building Momentum

AltCMO

14 episodes

2 days ago

Building Momentum is the podcast for construction leaders, marketers, and industry professionals who want to stay ahead of the curve. Hosted by fractional CMOs Ryan Kovach and Perryn Olson, we explore how AI, digital strategies, and modern marketing tools are transforming the way construction and trade companies win clients and attract top talent.

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Business

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All content for Building Momentum is the property of AltCMO and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Episode 6: Marketing Strategy for Contractors: Say NO to the Wrong Clients

Building Momentum

39 minutes 53 seconds

1 month ago

Episode 6: Marketing Strategy for Contractors: Say NO to the Wrong Clients

Marketing is not just about getting clients; it’s also about attracting the right ones and learning to say ‘no’ to the wrong opportunities. In this episode, Ryan and Perryn discuss how construction companies can utilize SEO, digital marketing, and AI tools to target ideal clients while avoiding low-quality projects.

Learn how to:

Use marketing and SEO to attract high-value clients
Identify your Ideal Client Profile (ICP) and prioritize profitable projects
Leverage AI tools like ChatGPT for prospect research and lead generation
Use website visitor identification tools to discover hidden opportunities
Say yes to the right clients and no to the wrong ones

If you are a general contractor, trade contractor, or construction business, this episode provides actionable strategies to help you grow your business efficiently.

Learn more at https://altcmo.net/

Connect with AltCMO and Learn MoreFollow AltCMO on social media to stay updated on industry insights and news:LinkedIn: https://www.linkedin.com/company/altcmo/Instagram: https://www.instagram.com/altcmo/

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Blog: https://altcmo.net/blog/

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Get in touch or learn more about our team:

About Ryan Kovach: https://altcmo.net/ryan-kovach/

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/

About Perryn Olson: https://altcmo.net/perryn-olson/

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/