In this episode, Ryan Kovach and Perryn Olson dive into the real-world challenges contractors face when selling their companies. Many “old school” contractors with strong reputations are not getting the value they expect because their business heavily relies on their ability to bring in new work.
They discuss the power of digital marketing for small and mid-sized construction companies, particularly regarding the company’s valuation when it becomes a repeatable system independent of the owner.
They also talk about the importance of quality content, user experience, and consistency in building long-term visibility. Learn what separates successful contractors who rank high on Google from those who struggle to get noticed.
You will also learn:
What potential buyers are looking for
The most common sales & marketing mistakes contractors make
How Google’s local algorithm impacts construction companies
Whether you are a general contractor, roofer, remodeler, or trades professional, this episode gives you a clear roadmap to increase your valuation when it’s time to sell and retire.
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About Ryan Kovach: https://altcmo.net/ryan-kovach/
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About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/
