Episode 3: Stop Wasting Your Marketing Dollars | Construction Marketing Insights

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Building Momentum

AltCMO

13 episodes

1 week ago

Building Momentum is the podcast for construction leaders, marketers, and industry professionals who want to stay ahead of the curve. Hosted by fractional CMOs Ryan Kovach and Perryn Olson, we explore how AI, digital strategies, and modern marketing tools are transforming the way construction and trade companies win clients and attract top talent.

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All content for Building Momentum is the property of AltCMO and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Episode 3: Stop Wasting Your Marketing Dollars | Construction Marketing Insights

Building Momentum

40 minutes 12 seconds

1 month ago

Episode 3: Stop Wasting Your Marketing Dollars | Construction Marketing Insights

In this episode of the AltCMO podcast, Ryan Kovach and Perryn Olson dive into the top ways construction and trades companies can spot if their SEO and digital marketing agencies are truly delivering value. They discuss common pitfalls, such as paying for services that don't yield results, the importance of website speed, SSL certificates, effective Google Business Profile management, click fraud prevention, and how to optimize landing pages and images for improved SEO results.

If you're a construction executive or marketing coordinator, this episode will arm you with practical tips to protect your marketing budget and maximize ROI. From avoiding geographic bidding errors to ensuring your website is both fast and secure, they cover essential strategies for optimizing the effectiveness of your digital marketing efforts.

Visit https://altcmo.net/ to learn more about Alt CMO's fractional CMO services, customized specifically for the construction industry.

Topics covered:

Identifying SEO firms that don’t deliver results
Why website speed and mobile optimization matter
Importance of SSL certificates for user trust and Google ranking
Using click fraud software to save ad budget
Proper Google Business Profile ownership and management
The role of landing pages in PPC campaign success
Optimizing images for SEO and web performance
The new llms.txt file for AI and search engines
How to audit vendors and hold them accountable

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Get in touch or learn more about our team:

About Ryan Kovach: https://altcmo.net/ryan-kovach/

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/

About Perryn Olson: https://altcmo.net/perryn-olson/

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/