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Women in Influencer Marketing
Women in Influencer Marketing
256 episodes
2 days ago
We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com.
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All content for Women in Influencer Marketing is the property of Women in Influencer Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com.
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Marketing
Business
Episodes (20/256)
Women in Influencer Marketing
Birth Story Part 2 & Goodbye

In this heartfelt episode of the WIIM Podcast, host Jessy Grossman continues to share her deeply personal birth story. From the harrowing experience of being alone and scared in the ICU to the sweet moments with her newborn son, Mikey, Jessy candidly recounts the emotional and physical challenges she faced during labor and postpartum recovery. She also expresses immense gratitude for the compassionate nurses who took care of her and Mikey, and discusses her excitement and apprehension about motherhood. As she concludes her story, Jessy announces a temporary break from the podcast to focus more on the WIIM community and upcoming in-person events.


00:00 A Night of Terror

00:39 Welcome Back to the WIIM Podcast

00:48 Personal Reflections and Birth Story Part 2

01:59 The Importance of Sharing Experiences

04:21 Sponsor Message: Women in Influencer Marketing

05:20 Postpartum Realities and Hospital Stay

14:03 Challenges in the ICU

28:40 Returning Home and Family Dynamics

41:25 Final Thoughts and Podcast Hiatus


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8 months ago
44 minutes 32 seconds

Women in Influencer Marketing
Birth Story Part 1

In this heartfelt episode of the WIIM podcast, host Jessy Grossman returns from a three-month maternity leave to share her deeply personal and emotional journey of pregnancy, childbirth, and her unexpected time in the ICU. Jessy recounts the intense pain of passing a kidney stone just weeks before giving birth, and offers a candid look into her labor experience, including her decision to have a C-section. As she navigates the challenges of early motherhood, Jessy emphasizes the importance of sharing birth stories and offers support to other women in similar journeys.


00:00 Introduction and Welcome

01:02 Podcast Updates and Maternity Leave

03:04 Personal Journey: Pregnancy and Labor

04:45 Sponsorship Message

05:44 Pregnancy Experience and Challenges

07:20 Labor and Delivery Story

22:30 C-Section and Birth

29:20 Conclusion and Teaser for Part Two



Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim




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8 months ago
33 minutes 18 seconds

Women in Influencer Marketing
Where Do Women Stand?

In this solo episode featuring guest host Katie Stoller on the WIIM Podcast. Katie delves into the significant progress women have made in various domains, including influencer marketing, education, and business. She cites compelling statistics from Scott Galloway highlighting women's growing success and the shifting dynamics between genders. Katie also talks about the challenges and inequities women face, especially in underrepresented communities, and shares a hopeful vision for the future, encouraging young women to rise above societal noise. The episode explores the implications of recent political events and the evolving roles of women in both professional and personal spheres.


00:00 Introduction and Host Update

03:10 Guest Host Introduction: Katie Stoller

03:58 The State of Women in 2025

05:39 Women in the Workplace: Personal Experiences

10:23 Exciting Trends and Statistics for Women

14:10 Challenges Faced by Men

16:43 Key Takeaways and Optimism for the Future

21:24 Conclusion and Call to Action


Connect with Katie:

LinkedIn: https://www.linkedin.com/in/katiestoller/


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim


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8 months ago
21 minutes 50 seconds

Women in Influencer Marketing
We’ve seen it all…

In this episode of the WIIM Podcast, guest hosts Katie Stoller and Lauren Ludlow, delves into the intricacies and challenges of the influencer marketing industry. They discuss personal anecdotes, including chaotic work experiences, the evolving landscape of social media, and the impact of AI in influencer vetting. The conversation covers their career beginnings, the shift from traditional media to influencer marketing, and the importance of networking and transparency. They conclude with valuable advice on building confidence and the significance of maintaining strong professional relationships.


00:00 Introduction: The Crazy Work Culture

00:34 Welcome to the WIIM Podcast

01:49 About Women in Influencer Marketing (WIIM)

02:47 TikTok and Political Issues

04:10 Guest Hosts: Katie Stoller and Lauren Ludlow

04:27 Sponsorship and Community Resources

07:11 Influencer Marketing Stories: Never Have I Ever

10:00 Navigating Campaign Challenges

19:06 The Importance of Transparency

20:39 AI in Contract Management

22:09 Nostalgia: 90s and 2000s Fashion Magazines

23:16 Lauren's Unique Career Path

24:10 Early Influences and Inspirations

25:31 Transition to Influencer Marketing

26:51 The Rise of Influencer Marketing

28:52 Pioneering New Marketing Strategies

32:21 Networking and Building Relationships

35:22 Advice for the Next Generation

39:15 Confidence and Career Reflections

44:20 Closing Thoughts and Community


Connect with Katie:

LinkedIn: https://www.linkedin.com/in/katiestoller/


Connect with Lauren:

LinkedIn: https://www.linkedin.com/in/laurenludlow/


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim




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8 months ago
45 minutes 13 seconds

Women in Influencer Marketing
Things Brands Wish We Could Tell Creators

In this insightful episode, guest hosts Steph Martin and Lauren Gabel to discuss best practices and insider tips for building successful influencer-brand relationships. The conversation covers crucial topics including maintaining professionalism, negotiating rates, effective communication, and delivering high-quality, engaging content. The hosts emphasize the importance of fostering transparent and collaborative partnerships, understanding brand goals, and being creative in content production and deal structuring. Offering a wealth of knowledge from their extensive experience, the episode aims to help creators navigate the complexities of influencer marketing and achieve greater success in their collaborations.


00:00 Introduction and Personal Reflections

00:33 Guest Host Series Announcement

01:12 Community Engagement and Feedback

02:25 Sponsorship and Community Benefits

03:24 Special Guest Introduction: Lauren Gable

05:05 Lauren Gable's Career Journey

09:59 Insights on Influencer Marketing

11:02 The Role of Managers in Influencer Partnerships

15:15 Importance of Flexibility and Negotiation

24:27 Reputation and Professionalism in the Industry

32:12 Thinking Outside the Box: Creative Campaigns

34:59 The Importance of Big Ideas and Creative Content

37:37 Maintaining Professionalism in Brand Partnerships

39:42 Understanding the Business Side of Influencer Marketing

44:02 Effective Communication and Handling Reshoot Requests

50:38 Negotiating Rates and Maximizing Brand Deals

01:00:56 Building Strong Relationships with Brands

01:07:23 Final Thoughts and Closing Remarks


Connect with Steph:

LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/

Instagram: https://www.instagram.com/stephamartin/

Connect with Steph:

LinkedIn: https://www.linkedin.com/in/lauren-gabel-8128a010/

Instagram: https://www.instagram.com/lgabelis/

Email: lauren@nomadainc.com


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim




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9 months ago
1 hour 10 minutes 4 seconds

Women in Influencer Marketing
From Corporate Burnout to Creative Freedom

In this episode of the WIIM Podcast, guest host Tiffany Hardin interviews Jayde Powell, a social strategist and B2B content creator. Jade shares her unconventional journey from corporate roles to freelancing and becoming a renowned B2B influencer. They discuss the evolving landscape of LinkedIn, the importance of joy and authenticity in one's career, and strategies for effective brand partnerships. Jade offers insights for aspiring creators and brands looking to leverage B2B influencer marketing, emphasizing the importance of aligning with one's passion and vision.


00:00 Building Brand Partnerships: A Relationship Approach

00:28 Welcome to the WIIM Podcast

02:48 Introduction to Guest Host Tiffany Harden

03:21 Meet Jayde Powell: Social Strategist and B2B Creator

04:52 Jayde's Journey: From Corporate to Freelancing

07:00 Navigating the Corporate World and Finding Your Path

13:49 Becoming a B2B Creator: Jade's Story

16:18 The Rise of LinkedIn as a Creator Platform

25:27 Tips for Brand Partnerships and Content Creation

32:31 Final Thoughts and Future Vision

37:15 Closing Remarks and How to Get Involved


Connect with Tiffany:

Instagram: https://www.instagram.com/tiffany_hardin/

LinkedIn: https://www.linkedin.com/in/tiffanymariehardin


Connect with Jayde:

Instagram: https://www.instagram.com/jaydeipowell/

LinkedIn: https://www.linkedin.com/in/jaydeipowell/


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim




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9 months ago
37 minutes 42 seconds

Women in Influencer Marketing
Influencer Vs Brand

Today our guest hosts are Katie Stoller and Jane Ko.


Katie and Jane discusses their journeys in the influencer marketing industry, highlighting the challenges and triumphs they have faced. Topics include the early days of influencer marketing, dealing with online bullying, and managing brand partnerships. The episode offers valuable insights for aspiring influencers, emphasizing the importance of reliability, professionalism, and the balance between luck and hard work. Katie and Jane also touch on the evolution of the industry and share personal experiences on how navigating the digital space has changed over the years.


00:00 The Dark Side of Online Bullying

00:29 Welcome to the WIIM Podcast

00:35 Introducing the New Series

01:06 Exciting Guest Episodes Ahead

01:27 New Year, New Beginnings

01:42 Prioritizing Self-Care and Outsourcing

01:54 Jumping into the Episode

01:58 About Women in Influencer Marketing (WIIM)

02:57 Meet Jane: The Creator's Perspective

04:22 Jane's Journey in Influencer Marketing

05:01 Nostalgic Beginnings in PR and Influencer Marketing

07:17 Jane's First Big Break

08:56 The IKEA Makeover Experience

15:04 The Importance of Reliability and Quick Response

19:03 Challenges and Changes in the Influencer Landscape

20:07 The Changing Landscape of Mentorship

20:49 Evolution of PR and Media

21:46 Navigating Brand Collaborations

21:56 The Rise of Smaller Creators

22:18 Balancing Work and Personal Life

23:06 Challenges of Online Bullying

23:57 Introduction to Caveat

25:27 Reflecting on Hustle Culture

28:29 Legal Hurdles in Content Creation

28:56 Gen Z's Approach to Influencer Work

33:48 Advice for Aspiring Influencers

34:31 The Dark Side of Social Media

40:23 Final Thoughts and Contact Information


Connect with Katie:

LinkedIn: https://www.linkedin.com/in/katiestoller/


Connect with Jane:

Instagram: https://www.instagram.com/atasteofkoko/


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim


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9 months ago
42 minutes 11 seconds

Women in Influencer Marketing
Is Now Still a Great Time for a Career in Influencer Marketing?

In this 2025 kickoff episode and after a hiatus, Jessy introduces a new podcast format featuring guest hosts from the WIIM community. Steph Martin, an influencer marketing expert, highlights why now is a great time to pursue a career in influencer marketing, discussing essential skills like negotiation, data analysis, and project management. She also addresses common challenges and the importance of being adaptable and problem-solving. Finally, the episode underscores the value of mentorship and community support in the industry.


00:00 Welcome Back to WIIM Podcast!

01:13 Life Updates: Welcoming Baby Mikey

03:40 New Podcast Series Announcement

06:15 Introduction to Today's Guest Host: Steph Martin

07:07 Why Now is a Great Time for a Career in Influencer Marketing

08:16 Essential Skills Gained from Influencer Marketing

11:59 The Future of Influencer Marketing

14:58 Adaptability and Collaboration in Influencer Marketing

19:19 Mastering Stakeholder Management

19:46 Introducing Caveat: AI-Powered Contracting

21:16 Unique Challenges in Influencer Marketing

25:29 Managing Personalities and Relationships

26:44 Adapting to an Ever-Changing Industry

28:22 Solving Complex Problems

32:28 Key Skills for Influencer Marketers

35:54 The Importance of Mentorship

36:58 Final Thoughts and Encouragement


Connect with Steph:

LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/

Instagram: https://www.instagram.com/stephamartin/


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim


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9 months ago
37 minutes 58 seconds

Women in Influencer Marketing
Social Strategies

Today we’re speaking with Laura Godoy of U.S. Bank.


Laura Godoy is a social media measurement analyst at U.S. Bank. Laura shares her expertise in social media strategy, data analytics, and staying ahead of emerging trends. They discuss the importance of mental health breaks, the balance between organic and paid content, and the challenges of working in the financial sector's social media landscape. The conversation also covers practical advice for influencer marketers, creators, and those interested in breaking into the field of social media analytics. Additionally, the episode highlights upcoming WIM events and the importance of community engagement. Tune in for a deep dive into the behind-the-scenes world of social media strategy and analytics.


00:00 Introduction and Importance of Teamwork

00:17 Welcome to the Wim Podcast

00:45 Interview with Laura Godoy

01:57 Upcoming Events and Announcements

07:06 Deep Dive into Social Media Strategy

33:51 Balancing Work and Mental Health

38:03 Conclusion and Contact Information


Connect with Laura:

LinkedIn: https://www.linkedin.com/in/laura-godoy-068a39112/

Instagram: https://www.instagram.com/laurapgodoyf/


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim


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1 year ago
39 minutes 7 seconds

Women in Influencer Marketing
Want More Friends?

In this heartfelt episode of the Women in Influencer and Marketing podcast, host Jessy Grossman opens up about the struggles of planning a baby shower and the realization of her small social circle. She contemplates the paradox of having many online connections while lacking close in-person relationships. Jessy explores how this phenomenon relates to influencer marketing, questioning the depth of connections formed online and the importance of in-person interactions. This episode delves into the balance influencers must find between maintaining professional boundaries and fostering genuine relationships with their followers. Jessy also highlights the need for more in-person events and authentic engagements in the marketing industry.


00:00 Introduction and Personal Struggles

00:27 Welcome to the Podcast

01:26 Sponsorship and Community

02:24 Planning the Baby Shower

04:40 Social Media and Real-Life Connections

09:17 AI-Powered Contracting with Caveat

10:46 Challenges of Making Friends in Your 30s

12:33 Reflections on Personal and Professional Relationships

18:14 Concluding Thoughts and Call to Action


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim



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1 year ago
20 minutes 41 seconds

Women in Influencer Marketing
Pitching Non Exclusive Talent

In this episode, we delve into the complexities and nuances of pitching talent in the creator economy. We discuss ethical considerations when representing talent, even if not exclusively under your management, and emphasize the importance of transparency and honesty in these dealings. We explore the delicate balance between ethical practices and innovative business strategies, including alternative commission structures and the role of brokers in the industry. The episode encourages thinking outside the box while maintaining integrity and openness in all professional interactions.


00:00 Introduction to a Hot Topic

00:23 The Issue of Pitching Non-Exclusive Talent

01:59 The Right and Wrong Way to Pitch Talent

04:07 Transparency and Its Importance

08:27 The Role of Brokers in the Creator Economy

10:15 Innovative Commission Structures

11:43 Encouragement to Think Outside the Box

13:03 Final Thoughts and Takeaways


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim


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1 year ago
18 minutes 44 seconds

Women in Influencer Marketing
The Business of WIIM

In this special episode of the WIIM Podcast, host Jessy Grossman shares an exclusive behind-the-scenes look into the operations and business strategies behind Women in Influencer Marketing (WIIM). Jessy discusses the joys and challenges of running her own business, from launching a community network to managing a web platform and embracing evolving business models. She also shares insights on delegating tasks, the importance of recurring revenue, and preparing her team for her maternity leave. With heartfelt transparency, Jessy opens up about her consultancy, Tribe Monday, and how it complements her work with WIIM. Tune in to learn invaluable lessons on passion projects, scaling a business, and finding balance while working for yourself.


00:00 Introduction and Personal Philosophy

00:27 Welcome to the WIIM Podcast

00:40 Today's Unique Episode

01:14 Behind the Scenes of WIIM

03:35 WIM's Evolution and Challenges

05:24 Technical Aspects of WIIM's Website

07:35 Team and Operations

09:45 Sponsorship and Revenue Streams

19:14 Consultancy and Additional Ventures

24:25 Final Thoughts and Call to Action


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim


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1 year ago
25 minutes 56 seconds

Women in Influencer Marketing
Chasing Success

In this solo episode, the host returns after a brief hiatus to discuss the intricacies of small business growth and scaling in the creator economy. Drawing from personal experiences, the host emphasizes the importance of cherishing achievements and the potential higher earning capacity of entrepreneurship compared to traditional jobs. The episode offers practical advice for aspiring freelancers, consultants, and small business owners on building and maintaining their businesses. The host also touches on the challenges of service-based businesses, the significance of planning for long-term goals, and the necessity of celebrating milestones to avoid the relentless chase for success. The episode is sponsored by Women in Influencer Marketing and Caveat, an AI-powered contracting platform.


00:00 Introduction and Welcome Back

00:50 Diving into Small Business Growth

01:53 Sponsorship and Community Building

02:52 Personal Insights on Business Growth

09:19 Challenges and Realities of Service-Based Businesses

14:47 The Importance of Long-Term Planning

17:37 Human Elements and Overcoming Stagnation

20:52 Final Thoughts and Encouragement

24:12 Closing Remarks and Call to Action


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim


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1 year ago
25 minutes 18 seconds

Women in Influencer Marketing
The Atlanta Scene

Today we’re speaking with Ronni Martin and Georgina Whalen of Cookit Media and APR Consulting.


In this episode, the host returns after a three-week hiatus with personal news about her pregnancy and the challenges that came with it. The discussion shifts to the intricacies of influencer marketing, featuring a conversation with guests Georgina Whalen and Ronnie Martin, Atlanta ambassadors for Women in Influencer Marketing (WIM). They explore topics such as the importance of authentic content, pet peeves with brand collaborations, and the underestimated influencer market in Atlanta. The episode also highlights an upcoming WIM event in Atlanta and provides practical advice for both brands and influencers to improve their strategies.


Timestamps:

00:00 Introduction and Personal Journey

00:28 Podcast Break and Personal News

04:04 Introducing Special Guests

07:27 Guest Backgrounds and Influencer Marketing

18:15 Pet Peeves in Influencer Marketing

30:34 Identifying Industry Gaps and Missed Opportunities

31:18 Challenges in the Current Job Market

31:48 Marketing Strategies and Consumer Behavior

42:35 The Importance of Diversifying Content

44:33 Creators' Fears and Algorithm Myths

50:51 Building Owned Channels and Communities

52:42 Upcoming Networking Event in Atlanta

56:02 The Vibrant Influencer Scene in Atlanta

01:00:39 Connecting with the Guests

01:02:08 Conclusion and Call to Action


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim


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1 year ago
1 hour 2 minutes 35 seconds

Women in Influencer Marketing
Let's Talk Mental & Women's Health

Today we’re speaking with Sourma Khoury, Influencer Marketing Consultant.


With over 8 years in the influencer and creator economy, Sourma has collaborated with Fortune 500 brands across gaming, tech, and beauty, including Meta, Epic Games, and L'Oréal. She has also worked with prominent creators like Kirsty Sarah and Alicia McCarvell. Driven by a passion for transformative creator potential, Sourma excels in crafting compelling narratives that foster brand success and vibrant communities.


Timestamps:

00:00 Embracing Individuality and Mental Health Awareness

00:35 Welcome to the Wynn Podcast: A Special Episode on Mental Health

01:17 Announcing the Best in Influencer Tech Event

03:32 Diving Deep into Mental Health with Suarma Kauri

07:31 The Journey Through Hormone Imbalance and Therapy

19:11 The Power of Meditation and Taking Charge of Your Health

25:54 Unlocking Focus: The Power of Sound

26:25 Navigating the Digital Age: Social Media and Attention

27:52 Personal Strategies for Stress Relief and Focus

28:58 Introducing Caveat: The AI-Powered Contracting Platform

30:34 Coping Mechanisms and Emotional Regulation

33:46 Navigating Relationships and Mental Health

41:24 Self-Care and Mental Health Strategies

44:19 The Impact of COVID-19 on Mental Health and Social Behavior

51:34 Closing Thoughts on Mental Health Conversations


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim



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1 year ago
53 minutes 26 seconds

Women in Influencer Marketing
Collegiate Influencers

Today we’re speaking with Julianne Skrivan of Her Campus Media.


This episode of the WIIM podcast focuses on the impact and importance of community within the content creation industry, highlighting the opportunities for networking and skill-building among new and established influencers. It introduces Her Campus Media's role in supporting college-aged and recently graduated individuals through its online communities and the Certified Influence program, aimed at providing education and credentials to influencers. The discussion covers the dynamics between brands and creators, the challenges they face, and how education and a sense of community can empower creators to professionalize their passion. The episode emphasizes the need for inclusivity in content creation and the importance of continuous learning and adaptation in an ever-evolving digital landscape.




Connect with her:

@julianneskrivan (IG)

@hercampusmedia (IG)

@hercampus (IG + TikTok)

@influencehercollective (IG + TikTok)

@campustrendsetters (IG + TikTok)

@cfashionista (IG + TikTok)



Timestamps:

00:00 Welcome to the WIM Podcast: Community and Connection

00:41 Exciting Updates from WIM: Events and Membership Perks

02:25 Diving Deep into Gen Z: Influencers and Education

03:28 Spotlight on Julianne Scriven and Her Campus Media

16:31 Exploring the Certified Influence Program

21:07 The Power of Community in Influencer Marketing

24:23 Exploring the Future of Content Creation and Certification

24:59 The Impact of Certified Content Creator Programs

25:51 Adapting to the Ever-Changing Influencer Space

26:37 Celebrating Achievements: Diplomas and LinkedIn Badges

27:10 Introducing Caveat: The AI-Powered Contracting Platform

29:41 The Role of Certified Influencers in Brand Partnerships

31:13 Understanding the Needs and Aspirations of Content Creators

33:32 Addressing Predatory Practices in the Creator Economy

35:43 Empowering Creators with Education and Confidence

41:06 Envisioning an Inclusive Future for Influencer Marketing

44:18 Connecting with the Community and Further Resources


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim



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1 year ago
48 minutes 36 seconds

Women in Influencer Marketing
How AI Can Scale Your Business

Today we’re speaking with Dawn Andrews of Free Range Thinking.

We spoke about using AI to take the stress out of scaling your business. How AI can help bring out the best in your people and put the right people in the right seats as you grow. How AI can be your personal business therapist, making decision-making less guessing and more guided journey and How AI can help you get out of your corporate role faster and into your own company


Timestamps:

00:00 Navigating Layoffs and Career Transitions

00:34 Welcome to the Women Influencer Marketing Podcast

01:11 Exploring AI in Business and Personal Growth

03:05 Introducing Dawn Andrews: A Trailblazer in Business Strategy

03:53 Deep Dive into AI: Transforming Business and Personal Efficiency

04:50 Upcoming Events and Community Engagements

09:49 Dawn Andrews on Entrepreneurship and AI Integration

14:39 AI as a Game Changer in Business Operations

20:57 Personalizing AI for Business Growth

23:49 AI's Role in Enhancing Team Productivity

25:06 Harnessing AI for Content Creation and Improvement

26:22 Navigating the Nuances of Tone with AI

28:27 Introducing Kavya: A Game-Changer for Contract Review

30:02 Exploring the Wide World of AI Tools for Business

32:25 Making AI Work for You: Practical Business Applications

36:40 AI in Decision Making: Guidance vs. Autonomy

38:23 Demystifying AI: Addressing Common Concerns and Future Prospects

45:10 Personalizing AI: From Business Strategy to Home Organization

48:08 Connecting and Learning More About AI Applications


WIIM Presents Best in Influencer Tech:

https://iamwiim.com/tech/


Tools mentioned in this episode:

https://chatgpt.com/

https://openart.ai/

https://claude.ai/

https://manychat.com/

https://zapier.com/


Dawn Andrews Free Resource:

https://dawnandrews.com/aistrategyframework


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim



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1 year ago
51 minutes 3 seconds

Women in Influencer Marketing
Is SAG-AFTRA the Answer?

Today we’re speaking with Shaine Griffin of SAG-AFTRA.


Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community organizing and business affairs.


Connect with her:

shaine.griffin@sagaftra.org

Influencer@sagaftra.org


Timestamps:

00:00 Navigating Work Opportunities and Flexibility

00:36 Welcome Back to the Pod: Addressing Industry Challenges

02:13 Advocacy and Support for the Influencer Community

04:15 Exploring the Influencer Agreement with SAG-AFTRA

14:44 The Benefits of Joining SAG-AFTRA for Creators

21:04 Understanding Union Contracts and Creator Rights

26:00 Empowering Creators: The Influencer Agreement Explained

31:22 Building a Sustainable Future for Creators

33:42 Navigating Influencer Agreements and Community Feedback

34:05 Challenges and Solutions in Influencer Collaborations

35:57 Educational Initiatives for Creators and Influencers

37:26 Introducing Caveat: An AI-Powered Contracting Platform

38:56 The Predatory Nature of the Entertainment Industry

40:23 Empowering Creators Through Education and Union Membership

40:44 Understanding SAG-AFTRA's Role and Benefits for Creators

43:01 Navigating Union Membership and Talent Management

49:27 Demystifying the Transition to Union Membership for Creators

56:25 Resources and Support for Navigating the Creator Economy

01:01:07 Closing Thoughts and Encouragement for Engagement


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim


Show more...
1 year ago
1 hour 2 minutes 52 seconds

Women in Influencer Marketing
Guilty?

This episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode touches upon the challenges of managing contractual agreements and introduces Caveat, an AI-powered contracting platform, as a solution. The underlying message emphasizes the importance of speaking up against injustices within the creator economy and holding businesses accountable for their practices.



Timestamps:

00:00 The Struggle with Late Payments in the Creator Economy

00:37 Introducing Women in Influencer Marketing (WIIM)

01:35 A Deep Dive into the Captivate Payment Controversy

11:13 The Power of Speaking Up and Advocacy

14:25 Closing Thoughts and Next Steps


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim


Show more...
1 year ago
15 minutes 15 seconds

Women in Influencer Marketing
Sensitive Topic

In this solo episode, the host shares a personal experience about navigating early pregnancy while managing professional commitments. After trying to conceive for two years and undergoing fertility treatments, she becomes pregnant at 36. Excited but cautious due to the early stage of her pregnancy, she decides to cancel a speaking engagement. The host emphasizes the importance of sensitively approaching topics such as pregnancy and body image, sharing an uncomfortable situation where someone mistakenly brought up her expected due date, unaware she had miscarried. This episode also highlights resources and communities like Women in Influencer Marketing (WIIM), encouraging open discussions about often-stigmatized issues. The host aims to foster a supportive environment where women can share and learn from each other's experiences.


Timestamps:

00:00 The Unexpected Journey of Pregnancy

00:39 Welcome to the Solo Episode & Sponsor Shoutout

02:12 The Emotional Rollercoaster of Fertility Treatments

03:45 Navigating Work Commitments While Pregnant

05:24 The Awkwardness of Pregnancy Assumptions

08:23 A PSA on Sensitivity Around Pregnancy

11:18 Exploring the Benefits of Caveat for Contracting

12:53 Sharing Personal Stories for Community Support

16:06 Closing Thoughts and Invitation to Join the Conversation


Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join


Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events


Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim


Show more...
1 year ago
17 minutes 7 seconds

Women in Influencer Marketing
We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com.