From Corporate Burnout to Creative Freedom

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Women in Influencer Marketing

256 episodes

1 day ago

We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com.

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From Corporate Burnout to Creative Freedom

Women in Influencer Marketing

37 minutes 42 seconds

9 months ago

From Corporate Burnout to Creative Freedom

In this episode of the WIIM Podcast, guest host Tiffany Hardin interviews Jayde Powell, a social strategist and B2B content creator. Jade shares her unconventional journey from corporate roles to freelancing and becoming a renowned B2B influencer. They discuss the evolving landscape of LinkedIn, the importance of joy and authenticity in one's career, and strategies for effective brand partnerships. Jade offers insights for aspiring creators and brands looking to leverage B2B influencer marketing, emphasizing the importance of aligning with one's passion and vision.

00:00 Building Brand Partnerships: A Relationship Approach

00:28 Welcome to the WIIM Podcast

02:48 Introduction to Guest Host Tiffany Harden

03:21 Meet Jayde Powell: Social Strategist and B2B Creator

04:52 Jayde's Journey: From Corporate to Freelancing

07:00 Navigating the Corporate World and Finding Your Path

13:49 Becoming a B2B Creator: Jade's Story

16:18 The Rise of LinkedIn as a Creator Platform

25:27 Tips for Brand Partnerships and Content Creation

32:31 Final Thoughts and Future Vision

37:15 Closing Remarks and How to Get Involved

Connect with Tiffany:

Instagram: https://www.instagram.com/tiffany_hardin/

LinkedIn: https://www.linkedin.com/in/tiffanymariehardin

Connect with Jayde:

Instagram: https://www.instagram.com/jaydeipowell/

LinkedIn: https://www.linkedin.com/in/jaydeipowell/

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