Collegiate Influencers

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Women in Influencer Marketing

256 episodes

5 days ago

We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com.

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Collegiate Influencers

Women in Influencer Marketing

48 minutes 36 seconds

1 year ago

Collegiate Influencers

Today we’re speaking with Julianne Skrivan of Her Campus Media.

This episode of the WIIM podcast focuses on the impact and importance of community within the content creation industry, highlighting the opportunities for networking and skill-building among new and established influencers. It introduces Her Campus Media's role in supporting college-aged and recently graduated individuals through its online communities and the Certified Influence program, aimed at providing education and credentials to influencers. The discussion covers the dynamics between brands and creators, the challenges they face, and how education and a sense of community can empower creators to professionalize their passion. The episode emphasizes the need for inclusivity in content creation and the importance of continuous learning and adaptation in an ever-evolving digital landscape.

Connect with her:

@julianneskrivan (IG)

@hercampusmedia (IG)

@hercampus (IG + TikTok)

@influencehercollective (IG + TikTok)

@campustrendsetters (IG + TikTok)

@cfashionista (IG + TikTok)

Timestamps:

00:00 Welcome to the WIM Podcast: Community and Connection

00:41 Exciting Updates from WIM: Events and Membership Perks

02:25 Diving Deep into Gen Z: Influencers and Education

03:28 Spotlight on Julianne Scriven and Her Campus Media

16:31 Exploring the Certified Influence Program

21:07 The Power of Community in Influencer Marketing

24:23 Exploring the Future of Content Creation and Certification

24:59 The Impact of Certified Content Creator Programs

25:51 Adapting to the Ever-Changing Influencer Space

26:37 Celebrating Achievements: Diplomas and LinkedIn Badges

27:10 Introducing Caveat: The AI-Powered Contracting Platform

29:41 The Role of Certified Influencers in Brand Partnerships

31:13 Understanding the Needs and Aspirations of Content Creators

33:32 Addressing Predatory Practices in the Creator Economy

35:43 Empowering Creators with Education and Confidence

41:06 Envisioning an Inclusive Future for Influencer Marketing

44:18 Connecting with the Community and Further Resources

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