Things Brands Wish We Could Tell Creators

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Women in Influencer Marketing

256 episodes

6 days ago

We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com.

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Things Brands Wish We Could Tell Creators

Women in Influencer Marketing

1 hour 10 minutes 4 seconds

9 months ago

Things Brands Wish We Could Tell Creators

In this insightful episode, guest hosts Steph Martin and Lauren Gabel to discuss best practices and insider tips for building successful influencer-brand relationships. The conversation covers crucial topics including maintaining professionalism, negotiating rates, effective communication, and delivering high-quality, engaging content. The hosts emphasize the importance of fostering transparent and collaborative partnerships, understanding brand goals, and being creative in content production and deal structuring. Offering a wealth of knowledge from their extensive experience, the episode aims to help creators navigate the complexities of influencer marketing and achieve greater success in their collaborations.

00:00 Introduction and Personal Reflections

00:33 Guest Host Series Announcement

01:12 Community Engagement and Feedback

02:25 Sponsorship and Community Benefits

03:24 Special Guest Introduction: Lauren Gable

05:05 Lauren Gable's Career Journey

09:59 Insights on Influencer Marketing

11:02 The Role of Managers in Influencer Partnerships

15:15 Importance of Flexibility and Negotiation

24:27 Reputation and Professionalism in the Industry

32:12 Thinking Outside the Box: Creative Campaigns

34:59 The Importance of Big Ideas and Creative Content

37:37 Maintaining Professionalism in Brand Partnerships

39:42 Understanding the Business Side of Influencer Marketing

44:02 Effective Communication and Handling Reshoot Requests

50:38 Negotiating Rates and Maximizing Brand Deals

01:00:56 Building Strong Relationships with Brands

01:07:23 Final Thoughts and Closing Remarks

Connect with Steph:

LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/

Instagram: https://www.instagram.com/stephamartin/

Connect with Steph:

LinkedIn: https://www.linkedin.com/in/lauren-gabel-8128a010/

Instagram: https://www.instagram.com/lgabelis/

Email: lauren@nomadainc.com

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