Social Strategies

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Women in Influencer Marketing

256 episodes

2 days ago

We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com.

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Social Strategies

Women in Influencer Marketing

39 minutes 7 seconds

1 year ago

Social Strategies

Today we’re speaking with Laura Godoy of U.S. Bank.

Laura Godoy is a social media measurement analyst at U.S. Bank. Laura shares her expertise in social media strategy, data analytics, and staying ahead of emerging trends. They discuss the importance of mental health breaks, the balance between organic and paid content, and the challenges of working in the financial sector's social media landscape. The conversation also covers practical advice for influencer marketers, creators, and those interested in breaking into the field of social media analytics. Additionally, the episode highlights upcoming WIM events and the importance of community engagement. Tune in for a deep dive into the behind-the-scenes world of social media strategy and analytics.

00:00 Introduction and Importance of Teamwork

00:17 Welcome to the Wim Podcast

00:45 Interview with Laura Godoy

01:57 Upcoming Events and Announcements

07:06 Deep Dive into Social Media Strategy

33:51 Balancing Work and Mental Health

38:03 Conclusion and Contact Information

Connect with Laura:

LinkedIn: https://www.linkedin.com/in/laura-godoy-068a39112/

Instagram: https://www.instagram.com/laurapgodoyf/

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Check out our website http://www.iamwiim.com/join

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