Chasing Success

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Women in Influencer Marketing

256 episodes

2 days ago

We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com.

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Marketing

Business

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Chasing Success

Women in Influencer Marketing

25 minutes 18 seconds

1 year ago

Chasing Success

In this solo episode, the host returns after a brief hiatus to discuss the intricacies of small business growth and scaling in the creator economy. Drawing from personal experiences, the host emphasizes the importance of cherishing achievements and the potential higher earning capacity of entrepreneurship compared to traditional jobs. The episode offers practical advice for aspiring freelancers, consultants, and small business owners on building and maintaining their businesses. The host also touches on the challenges of service-based businesses, the significance of planning for long-term goals, and the necessity of celebrating milestones to avoid the relentless chase for success. The episode is sponsored by Women in Influencer Marketing and Caveat, an AI-powered contracting platform.

00:00 Introduction and Welcome Back

00:50 Diving into Small Business Growth

01:53 Sponsorship and Community Building

02:52 Personal Insights on Business Growth

09:19 Challenges and Realities of Service-Based Businesses

14:47 The Importance of Long-Term Planning

17:37 Human Elements and Overcoming Stagnation

20:52 Final Thoughts and Encouragement

24:12 Closing Remarks and Call to Action

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