The Business of WIIM

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Women in Influencer Marketing

256 episodes

2 days ago

We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com.

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Marketing

Business

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The Business of WIIM

Women in Influencer Marketing

25 minutes 56 seconds

1 year ago

The Business of WIIM

In this special episode of the WIIM Podcast, host Jessy Grossman shares an exclusive behind-the-scenes look into the operations and business strategies behind Women in Influencer Marketing (WIIM). Jessy discusses the joys and challenges of running her own business, from launching a community network to managing a web platform and embracing evolving business models. She also shares insights on delegating tasks, the importance of recurring revenue, and preparing her team for her maternity leave. With heartfelt transparency, Jessy opens up about her consultancy, Tribe Monday, and how it complements her work with WIIM. Tune in to learn invaluable lessons on passion projects, scaling a business, and finding balance while working for yourself.

00:00 Introduction and Personal Philosophy

00:27 Welcome to the WIIM Podcast

00:40 Today's Unique Episode

01:14 Behind the Scenes of WIIM

03:35 WIM's Evolution and Challenges

05:24 Technical Aspects of WIIM's Website

07:35 Team and Operations

09:45 Sponsorship and Revenue Streams

19:14 Consultancy and Additional Ventures

24:25 Final Thoughts and Call to Action

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