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Wellness Marketing 101
Boryana Dimitrova
32 episodes
1 day ago
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Marketing
Business
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All content for Wellness Marketing 101 is the property of Boryana Dimitrova and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
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Episodes (20/32)
Wellness Marketing 101
Episode 32: Strategic Business Communication and AI for Business with Terence Milstead
In this episode, I sit down with Terence Milstead, Head of User Experience Research @ CODE PA and Lecturer at the Wharton School. Terence is an expert in strategic communication and user experience. Together, we explore how entrepreneurs can improve their communication strategy, use AI responsibly, and build authentic professional connections.   Terence shares insights from his work improving government websites in Pennsylvania and training teams to use generative AI to enhance their creative voice. I reflect on my own experiences in teaching and business, highlighting the balance between using AI tools and maintaining strong critical thinking skills.   Whether you’re a student, entrepreneur, or communication professional, this episode will help you rethink how you approach outreach, networking, and technology in your business communication.   Key Topics Discussed During the Podcast:   The importance of strategy in business communication Effective techniques for cold calling and outreach How to make networking requests that get responses Balancing AI tools with critical thinking in education Custom GPTs for communication and creativity Best practices in prompt engineering and AI collaboration   Connect with Terence:   LinkedIn: https://www.linkedin.com/in/terence-milstead-phd-61b4807a/ Email: terencemilstead@gmail.com   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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1 day ago
39 minutes

Wellness Marketing 101
Episode 31: Behavioral Science for Entrepreneurs: Boost Website & App UX with Kathryn Ambroze
In this episode of Wellness Marketing 101, I talk with Kathryn Ambroze, a behavioral scientist and VP, UX Research Lead - Trust and Security at JPMorgan Chase, about how understanding human behavior can improve customer experiences for your business. Kathryn explains the difference between behavioral science and user research and shares practical tips for entrepreneurs to optimize websites, apps, and services without breaking the bank. Learn how to identify friction points, use analytics effectively, and “dogfood” your own products to spot pain points from a customer perspective.   What You’ll Learn in This Episode:   How to use behavioral science to understand and influence customer decisions Why some friction points are actually helpful for guiding users Low-cost ways to conduct user research for your website or app How analytics and qualitative research work together to improve UX Tips for using your own experiences as a customer to improve your business   Resources Mentioned in the Episode:   Podcasts: User Research Strategist: https://open.spotify.com/show/53eOVirTLtGydqOvicHDyD Behavioral Grooves: https://behavioralgrooves.com/ No Stupid Questions: https://podcasts.apple.com/us/podcast/no-stupid-questions/id1510056899   Newsletters & Tools: Habit Weekly: https://www.habitweekly.com/ Fun Fact: Kathryn loves baking and even made her own wedding cake! She enjoys observing people’s reactions, combining her professional skills and personal passion. Connect with Kathryn: LinkedIn: linkedin.com/in/kathrynambroze Share this episode with a fellow entrepreneur and leave a review! It helps more small business owners discover the podcast.
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1 week ago
30 minutes

Wellness Marketing 101
Episode 30: Following Your Own Path, Entrepreneurship, Marketing Strategies, and Mindset: Insights from Michael Golkow
In this episode, I sit down with one of my students, Michael Golkow, to explore his journey as an entrepreneur and creator. Michael shares the pivotal moments that shaped his career, the lessons he’s learned from both successes and challenges, and the marketing strategies that have helped him grow.   We discuss:   Building a business with resilience and adaptability Practical marketing and growth strategies that work The role of mindset in achieving long-term success Emerging industry trends and future opportunities Actionable advice you can start using today Why we should follow our own path and not stick to societal norms   Whether you’re an aspiring entrepreneur, a business owner, or just curious about what it takes to succeed, this episode is packed with inspiration and practical takeaways.   Connect with Michael: https://linktr.ee/Mikeydelph?utm_source=linktree_profile_share&ltsid=36191ba8-0f02-4de4-9789-e4ec713c9f2c   Artists mentioned during the episode: Illia Ihatenko (Pokemon rugs artist): @ig.rugs Jake Colito (glass artist) @jake_c_glass Website: https://illadelphglass.com/   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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2 weeks ago
36 minutes

Wellness Marketing 101
Episode 29: Fighting Fake Reviews, SEO Myths & Future-Proof Marketing with Shane Barker
In this episode of Wellness Marketing 101, I sit down with Shane Barker, a digital marketing strategist and founder of TraceFuse, a platform dedicated to helping brands detect and remove fake and harmful Amazon reviews. Shane brings over two decades of experience working with e-commerce businesses, influencers, and Fortune 500 companies, and shares practical insights every entrepreneur selling online needs to hear. Together, we discuss how fake reviews damage visibility, revenue, and customer trust and what you can do to fight back. Shane also shares his perspective on the real future of SEO in the age of AI, how to approach cold outreach effectively, and why owning your audience (via your website and email list) is more crucial than ever.   In This Episode, You’ll Learn: How fake reviews hurt your business — from lost visibility and lower rankings to damaged credibility and declining sales. How TraceFuse works and the process of identifying and removing reviews that violate Amazon’s policies. The right way to do cold outreach without being spammy and while building real relationships. SEO isn’t dead - why it’s evolving, how AI is changing the game, and what strategies still matter most. Why you need to own your traffic and how building your website, email list, and content ecosystem protects your business long-term.   Connect with Shane:   LinkedIn: https://www.linkedin.com/in/shanebarker/ Website: https://shanebarker.com/ Tracefuse: https://tracefuse.ai/ Email: Shane@shanebarker.com Tracefuse Email: Shane@tracefuse.si
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3 weeks ago
36 minutes

Wellness Marketing 101
Episode 28: From Pharmacy to Functional Medicine: Grit, Growth, Prevention & the Benefits of Homeschooling with Adrian Accay
Adrian’s journey is all about grit, resilience, and the courage to change course. Growing up in an immigrant family in Philadelphia taught him the value of hard work and delayed gratification—skills that carried him through a career in the pharmaceutical industry. But after a personal health scare, he walked away from his pharmaceutical business and straight into functional medicine. His mission is to help people prevent illness instead of reacting to it. We also explore the immense benefits of homeschooling—from fostering curiosity and independence to creating a lifestyle  for you and your kids that supports both physical and mental health.   In this episode, you’ll learn:   How the immigrant mindset can build resilience in business and life The power of delayed gratification as a growth strategy What jiu-jitsu teaches about adaptability and persistence The pivotal moment that inspired Adrian to move into integrative health How holistic homeschooling can set kids up for healthier, happier lives Why functional medicine is the future of healthcare   Whether you’re a parent, entrepreneur, health professional, or someone seeking a better lifestyle, this episode offers practical insights into living intentionally, staying healthy, and teaching the next generation to thrive.   Mentioned in this episode: Rener and Ryron Gracie (and Victoria Gracie, Ryron’s wife), who are two of the most well-known members of the Gracie family - the family that helped bring Brazilian jiujitsu to global prominence. Rener and Ryron are the sons of Rorion Gracie (one of the founders of the UFC) and grandsons of Helio Gracie (one of the original creators of Gracie Jiu-Jitsu, which focuses on self-defense). Both Rener and Ryron are black belts and co-head instructors at the Gracie University headquarters in Torrance, California.   Learn more here: https://www.gracieuniversity.com/   Connect with Adrian: Website: https://www.apexfunctionalhealth.com/   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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4 weeks ago
1 hour 1 minute

Wellness Marketing 101
Episode 27: From Competitive Swimming to Entrepreneurship: Lessons in Mindset and Mentorship
In this solo episode, I share a personal story from my early college days that shaped the way I think about growth, mentorship, and resilience in business.   I wasn’t a competitive swimmer when I moved from Bulgaria to attend Saint Peter’s University, but somehow, I ended up on the Division 1 swim team. What followed was a four-year journey of learning, failing, overtraining, adjusting, and ultimately finding my stride.   The lessons I learned in the pool apply to entrepreneurship more than I ever expected. From self-sabotage to breakthroughs, this episode is a reminder that no one succeeds alone! The right coach, the right fit, and the right mindset can change everything!   In This Episode, You’ll Learn:   Why doing more isn’t always the answer How self-doubt can sabotage your performance The importance of finding the right coach or mentor, not just any coach Why personalized strategies outperform one-size-fits-all every time How to move forward even if your past results weren’t great   Key Takeaways:   Your past doesn’t define your future but you have to let go off what went wrong before!   The right strategy, mindset, and support system can lead to your breakthrough, just like it did for me.   Connect with Me: Instagram: @blackseams Website: blackseams.com Email: Boryana@blackseaams.com   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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1 month ago
28 minutes

Wellness Marketing 101
Episode 26: From Communist Poland to Capturing Yoga’s Beauty — An Inspiring Conversation with Yoga Photographer Wanda Bogata Plucinska
When you look at a stunning yoga photo, you might think it’s all about the pose. But in this conversation with photographer Wanda, we learn it’s about so much more — the journey, the story, and the emotion behind the shot.   Wanda’s path started far from the yoga studio. Growing up in communist Poland, she and her family escaped to Austria and eventually immigrated to the United States with the sponsorship of the Catholic Church. Starting with no English, no connections, and no safety net, she rebuilt her life and eventually discovered two passions that would shape her career: yoga and photography. In this episode, we talk about:   Wanda’s escape from communist Poland and how her family started over in America Why yoga became her sanctuary for physical, mental, and emotional healing How photographing her first yoga teacher set Wanda on a new career path The unique challenges and rewards of yoga photography, and why it’s “tough love” in the best way Why headshots are often harder than yoga poses (and how she gets authenticity in every frame) The importance of being prepared for opportunities before they arrive Behind-the-scenes of our own photo shoot — complete with kids, building blocks, and plenty of patience!   If you’ve ever wondered what it’s like to blend personal passion with creative business, or why a professional photo can be a turning point in your brand, this episode will inspire you.   Connect with Wanda 📸 Instagram: @wanda.photography🌐 Website: https://www.wandaphotography.com/   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!  
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1 month ago
33 minutes

Wellness Marketing 101
Episode 25: Designing for Everyone: Accessibility, Inclusion, and Why It’s Smart Business with Grace Ambroze
What if you’re unintentionally excluding potential customers, just because of your store layout or how your website is designed or your social media posts aren’t considering people with disabilities?   In this episode of Wellness Marketing 101, I’m joined by Grace Ambroze, a certified occupational therapist and accessibility specialist, who shares how accessibility goes far beyond ramps and elevators. Grace walks us through how small changes—from social media alt text to the way a store entrance is designed—can create a more inclusive world and a more profitable business.   We discuss:   The 3 types of disability: permanent, temporary, and situational What “inclusive design” really means (and why it’s not just about regulatory compliance) How businesses unintentionally push customers away with poor accessibility Free, simple ways entrepreneurs can make their digital and physical spaces more welcoming as well as things to consider for communication touchpoints, whether this it is their social media, blog, podcast, etc. The global differences in how we define disability What situational disability is and why it affects all of us Real-life examples from store design to website design and communication touchpoints Grace’s message is clear: when you design for disability, everyone benefits. Connect with Grace on LinkedIn: https://www.linkedin.com/in/graceambroze/   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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1 month ago
36 minutes

Wellness Marketing 101
Episode 24: From CPA to Empowerment Coach: Building a Business with Heart and Strategy
Episode 24: From CPA to Empowerment Coach: Building a Business with Heart and Strategy   In this episode of Wellness Marketing 101, I reconnect with my longtime yoga friend, Francesca Zampaglione, a former CPA who made a bold pivot from the accounting world into entrepreneurship. From crunching numbers at Deloitte and the CPA Association to launching Dressed Smart and becoming a professional speaker and empowerment coach, Francesca shares her incredible journey of reinvention.   We dive into:   How immigrant roots and childhood experiences shaped her love for accounting Why she founded Dressed Smart to teach young professionals how to show up with confidenceThe connection between personal presentation (how you dress) and mindset How she overcame a childhood speech impediment to become a sought-after speaker What small businesses need to know about cash flow, accounting basics, and getting help before it's too late The real cost of uncomfortable shoes (yes, we went there!) How she now supports remote teams with coaching that keeps employees feeling seen, heard, and cared for Why your tribe is just as important as your product when you’re starting out The business lesson that changed everything: “Do what you do best and outsource the rest” Why taking on the wrong client can hurt more than help How to approach hiring and team-building: “Hire slow, fire fast” Whether you're an entrepreneur trying to make sense of your numbers, a founder struggling to support your remote team, or someone thinking about making a career shift, Francesca’s story will inspire you to trust your instincts, invest in your growth, and never underestimate the power of being seen.   Connect with Francesca: LinkedIn: https://www.linkedin.com/in/tofrancesca/Website: https://francescazampaglione.com/ Website: https://dressedsmart.com/ Instagram: @_francesca_zampaglione Podcast: Office Flip Flops — 115 evergreen episodes of empowerment, leadership, and real-world insight   Quote to Remember: "Time is money and money is time. Don’t take on a client who drains your energy. You won’t have anything left for the ones who deserve it."    If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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1 month ago
35 minutes

Wellness Marketing 101
Episode 23: Leave Your Ego at the Door: Lessons from Jiu-Jitsu, Yoga & Business
In this solo episode, I share honest reflections on how ego can get in the way of growth—whether in jiu-jitsu, yoga, or business. Drawing from personal stories as a martial artist, mom of three, entrepreneur, and marketing professor, I explore how letting go of pride and embracing feedback can open the door to real progress. This is a vulnerable, practical reminder to slow down, listen to your body, and stay open to learning from anyone—students, peers, or mentors. In this episode, you’ll hear: How my ego led to two avoidable jiu-jitsu injuries A humbling hot yoga experience and the power of resting when needed Why feedback, especially uncomfortable feedback, is essential for growth Lessons from teaching and learning with students and PhD colleagues How ego can sabotage your business, and how to stay coachable Key Quote: "When our ego gets in the way, progress stops, or significantly slows down." Love the show? Please rate, review, and share Wellness Marketing 101 with someone who needs to hear this message. Have feedback or want to say "Hi"? DM @blackseaams on Instagram or reach out via email - blackseaams2023@gmail.com.
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2 months ago
22 minutes

Wellness Marketing 101
Episode 22: From Syria to South Florida – Building a Purpose-Driven Jiu-Jitsu School with Basel Syrawan
In this inspiring episode, I sit down with Basel Syrawan, a Gracie University–certified instructor and founder of Gracie Jiu-Jitsu Boca Raton, to talk about his journey from Damascus to Philadelphia to South Florida, both as an immigrant and an entrepreneur.   Basel shares how losing his father to deportation at a young age forced him into adulthood early, shaped his mindset, and instilled the work ethic that now powers his business. We talk about how his love for jiu-jitsu became more than a passion—it became a tool for empowerment and healing, especially for children.   Whether you’re a wellness business owner, aspiring entrepreneur, or someone who believes in the power of movement and mindset, this episode is for you.   We talk about: Growing up in Philly after immigrating from Syria The role of mentors, mindset, and mission in staying the course How his school stands out in a saturated market full of world champions What made Basel realize he had to build something of his own Why he walked away from other industries (restaurants, film, architecture) How jiu-jitsu taught him how to breathe under pressure—on the mat and in life
Building a business rooted in purpose, not just profit Working with Gracie University and starting a Certified Training Center as a purple belt in jiu-jitsu Why kids are at the heart of his teaching philosophy What entrepreneurship looks like when you lead with intention, patience, and faith
Advice for anyone scared to take the leap into business Mentioned in this episode: Rener and Ryron Gracie (and Victoria Gracie, Ryron’s wife), who are two of the most well-known members of the Gracie family - the family that helped bring Brazilian jiujitsu to global prominence. Rener and Ryron are the sons of Rorion Gracie (one of the founders of the UFC) and grandsons of Helio Gracie (one of the original creators of Gracie Jiu-Jitsu, which focuses on self-defense). Both Rener and Ryron are black belts and co-head instructors at the Gracie University headquarters in Torrance, California. Learn more here: https://www.gracieuniversity.com/ Connect with Basel: Website: https://graciejiujitsubocaraton.com/ IG: @graciejiujitsubocaraton  
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2 months ago
54 minutes 17 seconds

Wellness Marketing 101
Episode 21: The Right Way to Do Influencer Marketing: Strategy, SEO & Legal Tips with Rachel Vandernick
In this episode of Wellness Marketing 101, I sit down with digital marketing consultant and influencer strategist Rachel Vandernick whose resume includes top brands in beauty, travel, and beverage. From political communication to running her own business, Rachel shares the real behind-the-scenes of growing brand visibility through thoughtful influencer partnerships and performance-driven content.   We talk about:   Rachel’s winding path from agency life to entrepreneurship How she found her niche in the “look good, feel good, have fun” industry What most brands get wrong about influencer partnerships Why influencer marketing and SEO should work together How influencer content can power paid ads, search strategy, and long-term brand equity The 3 musts when choosing the right influencer for your brand: cost, audience, and POV Common legal mistakes brands and creators make and how to avoid trouble with the Federal Trade Commission as an influencer and a brand How Rachel built a 95% referral-based business and what that says about trust and results Rachel’s best advice for navigating the lonely road of entrepreneurship   This episode is for you if:   You’re trying to grow brand visibility through influencer marketing You want to avoid legal or ethical mistakes when working with content creators You’re a freelancer or an entrepreneur building your business from the ground up You care about doing things right and not just doing them fast   Connect with Rachel:   LinkedIn: https://www.linkedin.com/in/rachelvandernick/ Website: https://www.thevandergroup.com/ TikTok: @rachelvandernick IG: @thevandergroup
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2 months ago
34 minutes 30 seconds

Wellness Marketing 101
Episode 20: From Philly Blogger to Nano Influencer: Content Creation and Community Building with Camille Mola
In this episode, I sit down with Philly-based lifestyle content creator and social media professional Camille Mola. Camille shares her journey from blogging in the early days of social media to becoming a trusted voice in the Philadelphia lifestyle and food scene.   We dive into:   How Camille turned her passion for writing into a personal brand The power of networking and putting yourself out there (yes, even if you’re nervous!)
Building authentic relationships with local businesses as an influencer Behind the scenes of her viral “Cheese Roll Day” event
 How she balances a full-time marketing job with freelance projects and content creation Why authenticity always wins over perfection in social media marketing
 How she handles burnout and sets boundaries when creating content
 Practical advice for business owners who feel awkward on camera or fear posting   This episode is for you if:   You’re a small business owner considering influencer collaborations You’re a new content creator figuring out how to start You struggle with consistency, confidence, or camera fear You want real talk about balancing 9-to-5 jobs with creative side projects   Connect with Camille:   Instagram: @milliephanatic TikTok: @themilliephanatic LinkedIn: https://www.linkedin.com/in/camillemariemola Blog: https://positivepublicityblog.com/
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2 months ago
28 minutes 19 seconds

Wellness Marketing 101
Episode 19: Boundaries, Burnout, and Being You: Marketing Lessons from Sarah DeGeorge
In this episode, I sit down with digital marketing specialist and entrepreneur Sarah DeGeorge, who shares her candid journey from burnout to boundaries and why authenticity is the secret sauce in small business marketing.   We discuss: Why knowing yourself is the foundation for good marketing The hidden marketing power in your personality and story (yes, this includes YOU!)
How Sarah helps clients uncover their unique selling proposition (USP) The importance of starting with a strategy audit (and why skipping it is a huge mistake)
 Red flags she looks for when choosing clients and how she enforces her non-negotiables The dangers of copying competitors and why your audience wants the real YOU How to avoid spreading yourself too thin across social media platforms The mindset shift entrepreneurs need when facing rejection, setbacks, or slow periods Connect with Sarah: Website: www.sarahdegeorge.com Instagram: @sardgeorge LinkedIn: Sarah DeGeorge
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3 months ago
34 minutes 9 seconds

Wellness Marketing 101
Episode 18: Growing Your Business: Lessons from Kevin McCarthy of Legacy Wardrobes
In this episode of Wellness Marketing 101, I sit down with Kevin McCarthy, a former carpenter turned business owner, who shares his journey from side gigs to running Legacy Wardrobes, a full-fledged family-run custom storage solutions company.   We dive into:   Kevin’s transition from tradesman to entrepreneur—and how that shift changed his mindset The mission behind Legacy Wardrobes: solving real-life problems in row homes through custom closet and pantry builds Working with family: the joys and growing pains of turning a business into a shared legacy Why Kevin sees jiu jitsu as essential for mental clarity and work-life balance While referrals are great to bring new customers in, they don’t always provide enough new customers to hit ambitious growth goals. Hiring & scaling: moving from “doing it all” to leading a team, and the challenge of building standards of operations from scratch How Kevin hopes to be seen as a trusted local business—part of the community, not just a service provider As a marketing professor and business owner myself, I related to the difficulty of letting go and delegating. Having a coach helped me grow faster by giving guidance and accountability, something every independent entrepreneur can benefit from. Kevin and I both agree it’s tough for control-driven entrepreneurs to trust others with their “baby,” but letting go is essential to avoid burnout and accelerate growth. Mistakes will happen, but they’re part of the learning journey.   Connect with Kevin: Website: https://legacywardrobes.com/ IG: @legacywardrobes
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3 months ago
27 minutes 56 seconds

Wellness Marketing 101
Episode 17: Clarity, Confidence & Clients: How Caitlin Durning Grew a Values-Aligned Business
In this episode of Wellness Marketing 101, I sit down with social media marketing expert and entrepreneur Caitlin Durning. Caitlin shares her journey of building her own successful agency, Meraki Media Management. She talks candidly about the challenges of starting a business young, the importance of choosing the right clients, and why clarity in your offers is crucial for growth.   Together, we dive into: How Caitlin’s early win with a viral nonprofit campaign sparked her entrepreneurial journey
 Why marketing should not be an afterthought for business owners
 The value of not taking on every client—and how to know who’s right for you Personalizing packages and social media strategy based on client goals
 Why visibility and strong referral networks are essential in today’s marketing world
 The 12-touchpoint rule and how social media accelerates brand awareness Building a team without micromanaging and creating a positive company culture The emotional work of being a CEO and learning to hold space for clients and team members Tips for entrepreneurs who are just starting out (hint: give yourself grace) Connect with Caitlin: IG: @meraki_media_management TikTok: @meraki_media_management Website: https://www.merakimediamanagement.com/ The End in Mind Podcast: https://podcasts.apple.com/us/podcast/the-end-in-mind-personal-development-for-entrepreneurs/id1550833764    
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3 months ago
33 minutes 29 seconds

Wellness Marketing 101
Episode 16: Healing from the Core: Juliette Gamble on Nervous System Regulation, Somatic Tools & Empowering the Next Generation
In this inspiring episode,I sit down with Juliette Gamble—an educator, counselor, vibrational healing practitioner, and founder of Heal from the Core. Juliette shares her journey from an Ivy League graduate on an unconventional path to someone who found healing and purpose through breathwork, TRE (Tension and Trauma Releasing Exercises), and Kriya Yoga.   What We Talk About: Healing chronic illness and trauma through somatic tools How losing a child led Juliette to a deeper spiritual awakening Bikram yoga as a gateway to presence and transformation Breaking free from societal scripts (and standardized tests!) How to help young people rediscover their passion and inner compass Why regulation, not talk therapy, is often the missing link in healing How trauma gets stored in the body—and how to release it safely Teaching kids to feel safe, seen, and heard in a disregulated world Creating more somatic-informed schools and communities Juliette’s “bottom-up” method: from sensation to awareness to integration The mission behind Heal from the Core and why self-regulation is at the heart of healing Connect with Juliette:Website: https://www.healfromthecore.com/ Email: healfromthecore@gmail.com    
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3 months ago
58 minutes 17 seconds

Wellness Marketing 101
Episode 15: Coaching, Chaos & Creating Legacy with Jordan Hobert
In this episode, I sit down with Jordan Hobert — coach, consultant, and founder of It’s All Connected Coaching and Consulting. Jordan shares his unique career path from working with the Philadelphia 76ers to launching his own coaching business. He talks about how the pandemic disrupted his trajectory, inspired a pivot into real estate, and ultimately led him to discover his passion for mentorship and youth coaching.   Together, we discuss: Jordan’s transition from corporate life to entrepreneurship during the pandemic How to find opportunity in chaos The overlap between sports, leadership, entrepreneurship, and human development Why purpose and service should drive your business The power of showing up for others, on and off the field What “win now” really means—and how it can help you break through fear Why emotional awareness and mental adaptability are entrepreneurial superpowers The challenges of starting a business that didn’t exist before—and how Jordan built it from scratch How self-care, rest, and strategic thinking are essential to sustainable growth   Whether you're a coach, entrepreneur, or someone navigating change, this episode offers insight into using life’s disruptions to build something meaningful.   Connect with Jordan: Instagram: @coach.jordanholbert; @vaux.cougars.football LinkedIn: https://www.linkedin.com/in/jordan-holbert-6b13332a/ Website: https://www.connectedcoachingandconsulting.com/
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3 months ago
36 minutes 26 seconds

Wellness Marketing 101
Episode 14: Self-Care, Scoliosis & the Power of the Hot Room with Chalise Saunders
In this episode of Wellness Marketing 101, I’m joined by Chalise Saunders— a Bikram yoga teacher, wellness advocate, and an amazing individual altogether. Chalise shares her incredible journey of starting yoga at age 12 to manage scoliosis, and how it ultimately became her path to physical, mental, and emotional healing.   We talk about: How yoga helped her overcome chronic pain and manage mental health What makes Bikram yoga uniquely transformative Her approach to teaching more “advanced” yoga postures in an accessible way The role of nutrition, discipline, and self-care in a sustainable wellness lifestyle Why coachability, not flexibility, is the key to progress
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4 months ago
35 minutes 4 seconds

Wellness Marketing 101
Episode 13: From Neuroscience to Consumer Behavior with Michelle Niedzela
In this episode, I sit down with Michelle Niedzela, a neuroscientist turned consumer behavior researcher and founder of Nerdoscientist. With over a decade of experience bridging neuroscience, psychology, and marketing, Michelle shares her fascinating journey from academia to industry and eventually entrepreneurship.   What You'll Learn:   Michelle’s path from a double PhD program to launching her own consulting business Why she moved from clinical psychology to neuroscience, and later into the world of product development The role of behavioral science in shaping how consumers experience products How internal (biological) and external (environmental) factors influence decision-making Why she is NOT a fan of the term "neuromarketing" and the myths behind the "buy button in the brain" How small businesses can apply behavioral science tools ethically and affordably The value of being an external advocate or "subject matter expert" when making research-based decisions   Key Takeaway: Even with limited resources, entrepreneurs can apply behavioral science by focusing on thoughtful, ethical design choices and validated research tools that respect consumer autonomy.   Ethics in Neuroscience & Marketing: Michelle highlights the importance of transparency and validation in research methods. She challenges the hype around neuromarketing and advocates for using neuroscience to inform—not manipulate—consumer decisions.   Here are two ways to connect with Michelle:   LinkedIn: https://www.linkedin.com/in/michelle-niedziela-phd-b581a712/ Visit her website: https://www.nerdoscientist.com/   Michelle is also on the executive board of Bescy Philly chapter (https://www.bescy.org/) in case you would like to stay up to date with behavioral science workshops and events organized by your local Bescy chapter. You can also follow the organization on LinkedIn (https://www.linkedin.com/company/bescy/).
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4 months ago
31 minutes 35 seconds

Wellness Marketing 101