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Wellness Marketing 101
Boryana Dimitrova
33 episodes
2 days ago
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Marketing
Business
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All content for Wellness Marketing 101 is the property of Boryana Dimitrova and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
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Marketing
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Episode 22: From Syria to South Florida – Building a Purpose-Driven Jiu-Jitsu School with Basel Syrawan
Wellness Marketing 101
54 minutes 17 seconds
2 months ago
Episode 22: From Syria to South Florida – Building a Purpose-Driven Jiu-Jitsu School with Basel Syrawan
In this inspiring episode, I sit down with Basel Syrawan, a Gracie University–certified instructor and founder of Gracie Jiu-Jitsu Boca Raton, to talk about his journey from Damascus to Philadelphia to South Florida, both as an immigrant and an entrepreneur.   Basel shares how losing his father to deportation at a young age forced him into adulthood early, shaped his mindset, and instilled the work ethic that now powers his business. We talk about how his love for jiu-jitsu became more than a passion—it became a tool for empowerment and healing, especially for children.   Whether you’re a wellness business owner, aspiring entrepreneur, or someone who believes in the power of movement and mindset, this episode is for you.   We talk about: Growing up in Philly after immigrating from Syria The role of mentors, mindset, and mission in staying the course How his school stands out in a saturated market full of world champions What made Basel realize he had to build something of his own Why he walked away from other industries (restaurants, film, architecture) How jiu-jitsu taught him how to breathe under pressure—on the mat and in life
Building a business rooted in purpose, not just profit Working with Gracie University and starting a Certified Training Center as a purple belt in jiu-jitsu Why kids are at the heart of his teaching philosophy What entrepreneurship looks like when you lead with intention, patience, and faith
Advice for anyone scared to take the leap into business Mentioned in this episode: Rener and Ryron Gracie (and Victoria Gracie, Ryron’s wife), who are two of the most well-known members of the Gracie family - the family that helped bring Brazilian jiujitsu to global prominence. Rener and Ryron are the sons of Rorion Gracie (one of the founders of the UFC) and grandsons of Helio Gracie (one of the original creators of Gracie Jiu-Jitsu, which focuses on self-defense). Both Rener and Ryron are black belts and co-head instructors at the Gracie University headquarters in Torrance, California. Learn more here: https://www.gracieuniversity.com/ Connect with Basel: Website: https://graciejiujitsubocaraton.com/ IG: @graciejiujitsubocaraton  
Wellness Marketing 101