In this episode of Wellness Marketing 101, I sit down with digital marketing consultant and influencer strategist Rachel Vandernick whose resume includes top brands in beauty, travel, and beverage. From political communication to running her own business, Rachel shares the real behind-the-scenes of growing brand visibility through thoughtful influencer partnerships and performance-driven content.   We talk about:   Rachel’s winding path from agency life to entrepreneurship How she found her niche in the “look good, feel good, have fun” industry What most brands get wrong about influencer partnerships Why influencer marketing and SEO should work together How influencer content can power paid ads, search strategy, and long-term brand equity The 3 musts when choosing the right influencer for your brand: cost, audience, and POV Common legal mistakes brands and creators make and how to avoid trouble with the Federal Trade Commission as an influencer and a brand How Rachel built a 95% referral-based business and what that says about trust and results Rachel’s best advice for navigating the lonely road of entrepreneurship   This episode is for you if:   You’re trying to grow brand visibility through influencer marketing You want to avoid legal or ethical mistakes when working with content creators You’re a freelancer or an entrepreneur building your business from the ground up You care about doing things right and not just doing them fast   Connect with Rachel:   LinkedIn: https://www.linkedin.com/in/rachelvandernick/ Website: https://www.thevandergroup.com/ TikTok: @rachelvandernick IG: @thevandergroup