In this episode of Wellness Marketing 101, I sit down with Kevin McCarthy, a former carpenter turned business owner, who shares his journey from side gigs to running Legacy Wardrobes, a full-fledged family-run custom storage solutions company.   We dive into:   Kevin’s transition from tradesman to entrepreneur—and how that shift changed his mindset The mission behind Legacy Wardrobes: solving real-life problems in row homes through custom closet and pantry builds Working with family: the joys and growing pains of turning a business into a shared legacy Why Kevin sees jiu jitsu as essential for mental clarity and work-life balance While referrals are great to bring new customers in, they don’t always provide enough new customers to hit ambitious growth goals. Hiring & scaling: moving from “doing it all” to leading a team, and the challenge of building standards of operations from scratch How Kevin hopes to be seen as a trusted local business—part of the community, not just a service provider As a marketing professor and business owner myself, I related to the difficulty of letting go and delegating. Having a coach helped me grow faster by giving guidance and accountability, something every independent entrepreneur can benefit from. Kevin and I both agree it’s tough for control-driven entrepreneurs to trust others with their “baby,” but letting go is essential to avoid burnout and accelerate growth. Mistakes will happen, but they’re part of the learning journey.   Connect with Kevin: Website: https://legacywardrobes.com/ IG: @legacywardrobes