In this episode of Wellness Marketing 101, I sit down with Shane Barker, a digital marketing strategist and founder of TraceFuse, a platform dedicated to helping brands detect and remove fake and harmful Amazon reviews. Shane brings over two decades of experience working with e-commerce businesses, influencers, and Fortune 500 companies, and shares practical insights every entrepreneur selling online needs to hear. Together, we discuss how fake reviews damage visibility, revenue, and customer trust and what you can do to fight back. Shane also shares his perspective on the real future of SEO in the age of AI, how to approach cold outreach effectively, and why owning your audience (via your website and email list) is more crucial than ever.   In This Episode, You’ll Learn: How fake reviews hurt your business — from lost visibility and lower rankings to damaged credibility and declining sales. How TraceFuse works and the process of identifying and removing reviews that violate Amazon’s policies. The right way to do cold outreach without being spammy and while building real relationships. SEO isn’t dead - why it’s evolving, how AI is changing the game, and what strategies still matter most. Why you need to own your traffic and how building your website, email list, and content ecosystem protects your business long-term.   Connect with Shane:   LinkedIn: https://www.linkedin.com/in/shanebarker/ Website: https://shanebarker.com/ Tracefuse: https://tracefuse.ai/ Email: Shane@shanebarker.com Tracefuse Email: Shane@tracefuse.si