Episode 24: From CPA to Empowerment Coach: Building a Business with Heart and Strategy   In this episode of Wellness Marketing 101, I reconnect with my longtime yoga friend, Francesca Zampaglione, a former CPA who made a bold pivot from the accounting world into entrepreneurship. From crunching numbers at Deloitte and the CPA Association to launching Dressed Smart and becoming a professional speaker and empowerment coach, Francesca shares her incredible journey of reinvention.   We dive into:   How immigrant roots and childhood experiences shaped her love for accounting Why she founded Dressed Smart to teach young professionals how to show up with confidenceThe connection between personal presentation (how you dress) and mindset How she overcame a childhood speech impediment to become a sought-after speaker What small businesses need to know about cash flow, accounting basics, and getting help before it's too late The real cost of uncomfortable shoes (yes, we went there!) How she now supports remote teams with coaching that keeps employees feeling seen, heard, and cared for Why your tribe is just as important as your product when you’re starting out The business lesson that changed everything: “Do what you do best and outsource the rest” Why taking on the wrong client can hurt more than help How to approach hiring and team-building: “Hire slow, fire fast” Whether you're an entrepreneur trying to make sense of your numbers, a founder struggling to support your remote team, or someone thinking about making a career shift, Francesca’s story will inspire you to trust your instincts, invest in your growth, and never underestimate the power of being seen.   Connect with Francesca: LinkedIn: https://www.linkedin.com/in/tofrancesca/Website: https://francescazampaglione.com/ Website: https://dressedsmart.com/ Instagram: @_francesca_zampaglione Podcast: Office Flip Flops — 115 evergreen episodes of empowerment, leadership, and real-world insight   Quote to Remember: "Time is money and money is time. Don’t take on a client who drains your energy. You won’t have anything left for the ones who deserve it."    If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!