Chris DuBois went from the Army to agency leadership—and now he’s helping marketing agencies scale smarter.In this episode of the Vision To Vibe Podcast, I sit down with Chris DuBois, Founder of Dynamic Agency OS and creator of the All In Agency Summit. Chris shares his remarkable journey from military officer to agency builder, unpacking the lessons he’s carried from leading operations in the field to leading marketing organizations in a fast-changing digital era.
Stay tuned for the 2025 All In Agency Summit coming up in November!
Key Take Aways From My Interview with Chris:
✅ How to operationalize agency success with repeatable systems and playbooks
✅ The story behind launching the All In Agency Summit and why community beats competition
✅ How to keep audiences engaged all day on a virtual event
✅Why positioning and targeting are the real keys to growth for an event
✅Smart follow-up strategies that maintain momentum and build long-term relationships from each event
🔥 Whether you run an agency, work in marketing ops, or want to learn how military discipline translates into business growth, this episode is packed with insights and real talk.
Chapters:
00:00 Introduction to Vision to Vibe Podcast
01:14 Chris DuBois: From Military to Marketing
04:24 Operationalizing Agency Success
07:46 Navigating Challenges During the Pandemic
11:17 Positioning and Targeting in Marketing
14:28 Creating a Unique Value Proposition
18:09 The All In Agency Summit: Concept and Execution
21:21 Overcoming Challenges in Event Planning
25:29 Engaging the Audience Effectively
30:00 Post-Event Follow-Up Strategies
33:59 Building Momentum for Future Events
🤝Connect with Chris on Linkedin: https://www.linkedin.com/in/christopherrdubois/
🎧Follow the Vision To Vibe podcast on YouTube or Apple Podcasts:Youtube: https://www.youtube.com/@VisionToVibe-NSI?/subscribe
Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906
Join us as Chad Mann, a Video Team leader with a rich background in Hollywood and tech, shares his expertise on integrating video into B2B marketing strategies from startups to scale-ups. Listen as Chad unpacks how he has effectively used video to enhance events, build communities, and strengthen partnerships. Learn practical tips on prioritizing projects, leveraging talent, and creating content that resonates with your audience. Perfect for anyone looking to elevate their brand's video presence in the B2B space.Key Takeaways:The importance of video in brand storytelling and customer engagement. Strategies for starting a corporate video initiative with limited resources. How to cast and direct talent for authentic and engaging video content. The role of video in different stages of the marketing funnel.RESOURCES:🤝 Need help planning your next corporate event? Let's talk: https://nextlevelinbound.com/contact-nick🎧 Listen to this episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906-Listen to this episode on Spotify: https://open.spotify.com/show/6LfjYkI8uqIclyuP0RmRyq-Connect with Chad Mann on Linkedin: https://www.linkedin.com/in/chadmann/-Follow Nick on Linkedin: https://www.linkedin.com/in/nicksal/Hashtags: #VideoStrategy #B2BMarketing #ContentCreation #VisionToVibeChapter Markers:Introduction to Vision to Vibe - 00:00Chad Mann's Journey from Hollywood to Tech - 02:15The Role of Video in B2B Marketing - 10:30Starting a Corporate Video Strategy - 18:45Leveraging Internal Talent vs. Hiring Actors - 27:00Common Pitfalls in Video Production - 35:20Engagement Metrics and Success Indicators - 42:10Final Thoughts and Future Directions - 50:00
n this episode of Vision to Vibe, I sit down with Ileana Stariva—global customer success leader and former chief of staff at ServiceNow—for a deep dive into what it really takes to run high-impact executive meetings and leadership events that actually drive change.A former colleague of mine with experience across PR, customer success, and strategic operations at global tech giants like HubSpot, Cisco, and ServiceNow, Ileana brings clarity and actionable wisdom to the messy world of enterprise event planning. From building thoughtful agendas to orchestrating buy-in across continents, she shares how to create gatherings that align leadership, spark collaboration, and move the needle in under 90 days.👉 This Video Is Perfect for:Marketing and customer success leaders, chiefs of staff, event strategists, and anyone tired of calendar-clogging meetings that go nowhere.🎯 Key Topics We Cover:-The “meeting playbook” that led to real change across EMEA leadership-Why thoughtful agendas beat overstuffed PowerPoints-How networking time can be the most valuable time-Cultural differences in U.S. vs. European leadership planning-How to avoid the biggest mistakes in executive event strategy🔑 Takeaways:✔️ Build events with your stakeholders, not for them✔️ Prioritize peer storytelling over top-down directives✔️ Make time for connection, not just content✔️ A killer meeting = the right people, the right format, the right follow-throughRESOURCES: 🤝 Need help planning your next corporate event? Let's talk: htthttps://nextlevelinbound.com/contact-nick🔗 Connect with Iliyana: https://www.linkedin.com/in/iliyanastareva/📢 Subscribe to the podcast for more episodes with bold voices in marketing, experience design, partnerships, and creative leadership
In this episode of Vision to Vibe, I’m joined by my friend and event powerhouse, Sara Lieber, to unpack the real, behind-the-scenes dynamics of event planning that most marketers don’t talk about.From redefining ROI to managing registration chaos, Sara and I get into:✅ Why registration is your first impression—and your first opportunity to wow attendees✅ How time management, accountability, and communication make or break an event✅ What to do when your Plan A fails (and B through F aren’t looking great either)✅ Why a small, scrappy team often outperforms a bloated one✅ Why ROI needs to go beyond revenue—and focus on experience, brand equity, and long-term impactWe also take on some of the industry’s sacred cows: budget myths, last-minute planning strategies, and what kind of events are really delivering results in 2024.If you lead field marketing, events, or just want a more honest take on what it takes to produce great experiences—especially with limited resources—this is the one to watch. 🎯🧠 Bonus: Sara’s mindset and energy around making events feel like a wedding (yes, really!) will inspire any marketer aiming to level up.🤝 Interested in getting help with your next big event? Contact me for a free event strategy consult: https://nextlevelinbound.com/contact-nick📌 Subscribe to Vision to Vibe 's YouTube channel for more conversations with B2B event pros, marketing leaders, and partnership pioneers who turn bold ideas into real pipeline: https://www.youtube.com/@VisionToVibe-NSI🍏 Listen to this show on Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906🎧 Watch/listen to this entire show of Spotify: https://open.spotify.com/show/6LfjYkI8uqIclyuP0RmRyq
Want to know what makes a B2B event go from meh to mind-blowing?In this episode (recorded in Q4 last year), I sit down with Bethany Murphy, the powerhouse behind unforgettable events like Drift Flash + RevGrowth and 6sense's Breakthrough + Club6, to explore what really goes into planning corporate B2B customer event experiences that generate pipeline, delight attendees, and make your brand unforgettable.💥 In this episode we cover:✅ How Bethany went from pre-law to event logistics legend✅ The hard truths about event budgets and ROI✅ Why obsessing over contracts and concessions will save your team $$$✅ Tactical tips for planning your first flagship event✅ How the best B2B brands keep pushing the event bar higher each year (and how you can too)✅ The hidden power of delight, surprise, and the occasional splash mob🎟 Whether you’re planning your first customer event or scaling a conference series, this one’s full of hard-won lessons, hilarious moments, and enough event strategy gold to build your next big win.💡 Big takeaway? It’s not just about big budgets—it’s about bold ideas, attention to detail, and building real relationships across your team and community.📢 Don’t forget to like, subscribe, and hit the bell to catch more episodes of Vision to Vibe!🔗 Follow Vision to Vibe on LinkedIn: linkedin.com/nick-sal-inbound🔗 Connect with Bethany Murphy: https://www.linkedin.com/in/bethanyjmurphy/📺 Watch more episodes: https://youtube.com/playlist?list=PLKoaLTtOFnOo5Ziy4Gq5yO9VT2ja9AM7e&si=wnRFGx17Cw014eXL👇 Drop a comment and let us know your favorite event moment or lesson!
What if trust—not traffic—is your most valuable marketing asset?In this episode of The Vision To Vibe podcast, I sit down with legendary speaker, author, and sales/marketing truth-teller Marcus Sheridan to unpack the ideas behind his brand-new book, Endless Customers (dropping this week!).We talk about why customer acquisition keeps getting harder, how AI is shifting buyer expectations, and why transparency is the new conversion hack. Marcus also breaks down the 4 Pillars of a Trusted Brand, and shares real-world strategies you can use right now to create content, tools, and conversations that build trust at scale.🧠 From self-service pricing tools to the rise of authentic video and “talking about what others won’t,” this is a masterclass in how to earn trust in the age of AI—from someone who’s been ahead of the curve for over a decade.
📚 Grab Marcus Sheridan’s new book → Endless Customers here: https://www.endlesscustomers.com/
🎧What You’ll Learn:
✔️ How trust is the new competitive advantage
✔️ Why most marketing still avoids “the Big 5” topics buyers actually want
✔️ How AI is reshaping the customer journey
✔️ What self-service tools (like pricing calculators) can do for conversions
✔️ Why authenticity trumps production value in modern video marketing
✔️ How to be more human in a tech-driven world
🎨 Unlocking the True Power of Creative Teams in Marketing🎨In this episode of Vision to Vibe, I sit down with Dmitry Shamis—Former Head of Creative at HubSpot and now Founder & Principal at The Creative Brand—to dive into how creative teams can break out of the "order taker" mold and evolve into strategic business drivers.From agency collaboration to the power of project management and the importance of team culture, this conversation is packed with insights for anyone leading or working within a creative team.💡 What You'll Learn:
Dmitry brings deep experience and a refreshing perspective on what it really takes to empower creatives to do their best work—without burning out or getting buried in busy work. If you're a marketing leader, creative director, or project manager, this one's for you. 🚀📢 Don’t forget to subscribe to catch more interviews on Vision to Vibe. THANK YOU for that visible show of support. 🤝🔗 Follow my brand on LinkedIn: https://www.linkedin.com/company/nick-sal-inbound/🔗 Connect with Dmitry Shamis: https://www.linkedin.com/in/dmitryshamis/]📺 Watch more episodes: https://youtube.com/playlist?list=PLKoaLTtOFnOo5Ziy4Gq5yO9VT2ja9AM7e&si=ZEEy4bhlYKM5eRUm
✍️ From Journalism to B2B Marketing Leadership ✍️In this episode of Vision to Vibe, I sit down with Jennifer Wang, VP of Marketing at 2X, to discuss her incredible journey from journalist to marketing leader. We dive into the power of content in B2B marketing, the transition from writer to leader, and how to foster a collaborative and creative team culture.🎯 Key Takeaways:*How journalism shaped Jennifer’s entrepreneurial mindset and communication skills*Why great writers make great strategists in marketing*The importance of building a strong, collaborative content team*The role of structured processes in scaling content production*Why quality content is non-negotiable for marketing success*Insights into Jennifer’s personal passion projects, including her upcoming book on travel experiencesJennifer’s story is a must-watch for anyone passionate about content, marketing leadership, and storytelling. Whether you’re a writer looking to grow into a leadership role or a marketer seeking to refine your content strategy, this episode is packed with valuable insights....and vibes! 🚀
🕒 Chapters:
00:00 Introduction to Jennifer Wang and Her Journey
05:12 The Power of Journalism in Marketing
10:30 Transitioning from Writer to Marketing Leader
16:48 Scaling Content Production and Team Building
22:15 Why Quality Content Matters in Marketing
28:40 Jennifer’s Personal Projects and Travel Writing
📢 Don’t forget to like, subscribe, and hit the bell to stay updated on future episodes of Vision to Vibe!
🔗 Follow the producers, Nick Sal Inbound on LinkedIn: linkedin.com/company/nick-sal-inbound
🔗 Connect with Jennifer Wang: / jennifer-wang-5aa379b
📺 Watch more episodes: • Vision To Vibe
In this episode of Vision to Vibe, I sit down with David Kim to do a dive deep into the world of Sales Kickoff (SKO) events. David, a sales and enablement leader at Marketo, Demandbase and Drift, shares his journey and we revisit some of our favorite moments from helping put on SKO's together. We share insights on planning and executing successful SKOs—especially in today’s digital environment.
From creative strategies to keeping audiences engaged, this conversation is packed with actionable advice for sales and marketing leaders.💡 Key Takeaways:-The importance of strategic planning and team alignment for a successful SKO-How digital SKOs differ from in-person events and the strategies needed to overcome challenges-The critical role of the Event MC in keeping the audience engaged and adaptable to surprises-Enhancing engagement with creativity, recognition moments, and interactive elements like chat features-Why participants remember how they felt more than the content itself—and how to leverage that for maximum impact-David also emphasizes the need to balance information delivery with entertainment to create a memorable experience. Whether you're organizing a virtual / hybrid SKO or gearing up for your next event, this episode is a must-watch! 🎧🕒 Chapters:00:00 Introduction to SKO and David's Journey09:01 The Structure and Objectives of a Successful SKO13:59 Navigating Digital Challenges in SKO Planning19:01 Engagement Strategies for Virtual Events19:56 The Role of the MC in Events25:52 Creating Memorable Recognition Moments30:06 The Importance of Adaptability in Events36:08 Measuring Impact and Engagement in SKOs📢 Don’t forget to like, subscribe, and hit the bell to stay updated on future episodes of Vision to Vibe!🔗 Follow Nick on LinkedIn: https://www.linkedin.com/in/nicksal/🔗 Connect with David Kim: https://www.linkedin.com/in/davidjwkim/📺 Watch more episodes on YouTube: https://youtube.com/playlist?list=PLKoaLTtOFnOo5Ziy4Gq5yO9VT2ja9AM7e&si=B-QkXxtbgTl7JOL9🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906
Go Inside The Mind of The PMM Behind One of HubSpot's Most Successful Product Launches In this episode of Vision to Vibe, I sit down with Gabe Wahhab, my friend and a well known product marketing leader in the inbound space, to uncover the secrets behind one of HubSpot’s most successful product launches (HubSpot Content Hub).
From crafting a strategic vision to building emotional connections with the audience, Gabe shares how creativity and collaboration made all the difference in putting on one of the highest ROI product launches that HubSpot has ever done (and that's saying something). 🎯 What you'll learn: ✅ The importance of creativity and storytelling in B2B product marketing ✅ How to align cross-functional teams and secure internal buy-in for your launch ✅ Why soft launches can provide critical market feedback before going big ✅ Strategies for deeply understanding your audience to elevate engagement ✅ How to use emotional storytelling to make your customers feel like heroes Gabe also takes us through his personal journey—from starting his first business in college to becoming a key player at HubSpot—and offers actionable advice for product marketers and business leaders alike. 🕒 Chapters: 00:00 Introduction to Marketing Innovator Gabe Wahhab 05:03 Transitioning to HubSpot and Embracing Creativity 11:14 Navigating the Startup Culture at HubSpot 17:10 Creating a Unique Launch Strategy 22:51 The Importance of Internal Selling 29:44 Creating Emotional Connections with the Audience 39:18 Key Takeaways for Future Launches 📢 Don’t forget to like, subscribe to stay updated on future episodes of Vision to Vibe. 🔗 Connect with Gabe Wahhab: https://www.linkedin.com/in/gabewahhab/ 🔗 Follow Nick on LinkedIn: https://www.linkedin.com/in/nicksal/
👀📋📈: Get Nick to review one of your recent webinars or podcasts for free: https://www.nicksalinbound.com/free-consultations 📺 Watch more episodes: https://www.youtube.com/@VisionToVibe-NSI/podcasts
In this engaging conversation, Nick Sal and Drew Wallace dive into a fun trivia game focused on marketing concepts, metrics, and trends. They explore the importance of ROI in marketing, the evolution of SEO, the impact of AI on marketing teams, and the challenges of influencer marketing. The discussion is both informative and entertaining, providing insights into the current state of the marketing industry while keeping the atmosphere light and enjoyable.
In this conversation, I'm vibing with Domenic Colesante, my former boss and founder of the category-defining marketing as-a-service firm, 2X, LLC (https://2x.marketing). During our conversation, Dom and I explore the challenges faced by CMOs, the strategic decisions that led to the success of 2X and importance of partnerships in driving business growth. Domenic shares his experience on building a partnership strategy, the important things to hire for in the role of a partner leader, and the value of creating long-term relationships in business. Our discussion emphasizes the need for commitment and sustained effort in partnerships, as well as the importance of leaving every interaction with others better than before. Some of our key takeaways: ✅2X was built to innovate on the operating model of marketing. The firm operates as a managed services company for B2B marketing. ✅ Partnerships are essential for delivering value to clients. ✅ A partner leader should have a diverse skill set to drive success. ✅ Building a partnership strategy requires understanding product-market fit. Understanding customer needs is key to successful partnerships. ✅ Creating value through partnerships is a two-way street. 🤝 Commitment to partnerships is crucial for long-term success. Video Chapters 00:00 Introduction to 2X and Its Vision 02:49 The Evolution of Marketing-as-a-Service (MaaS) 05:59 Domenic's Drive to Grow the Business 08:50 The Importance of Partnerships 12:06 Building a Partnership Strategy 15:00 The Role of a Partner Leader 18:12 Creating Value Through Partnerships 21:05 Advice for Future Partnerships Leaders Connect with Dom on Linkedin: https://www.linkedin.com/in/domeniccolasante/ 🚀 Follow us for more growth-focused content: https://www.linkedin.com/company/nick-sal-inbound/ Thanks for your support. I value your feedback. Cheers.
🎙️ An interview with Heather Foeh on what it takes to be a VALUED Head of Community in your organization.
In this episode of Vision To Vibe, I sit down with Heather Foeh, a seasoned expert in community building and customer marketing. Together with myself, Nick Sal, we explore Heather's incredible journey from the early days of marketing automation being head of Eloqua's Customer Culture to her role as 6sense's Sr. Director of Customer Marketing & Communities and launching first customer community, RevCity (now at over 10,000 members) to becoming a sought-after consultant specializing in customer engagement and community strategies.
Heather shares valuable insights on:
🌟 The power of building authentic relationships with customers and internal stakeholders.
🌟 Overcoming challenges in partnering with users on creating customer community content.
🌟 Leveraging data to create meaningful connections and community engagement.
🌟 Her approach to consulting for companies and coaching individuals on community marketing.
If you're passionate about creating thriving customer communities or looking to strengthen your company/team's relationships with customers, this conversation is a must-watch.
📢 Don't miss out on future conversations:
🔔 Subscribe to the channel for more insights from top thought leaders: https://www.youtube.com/@VisionToVibe-NSI?sub_confirmation=1
👍 Like this video if you found Heather's insights valuable.
💬 Let us know your biggest takeaway or questions for Heather—we’d love to hear from you!
🔗 Connect with Heather Foeh:
https://www.linkedin.com/in/heatherfoeh/
🤝 Work with Heather:
https://www.heatherfoehconsulting.com/
🚀 Follow us for more growth-focused content:
https://www.linkedin.com/company/nick-sal-inbound/
Thanks for your support. I value your feedback. Cheers.
On this episode of the VisionToVibe podcast, we're vibing with my good friend and fellow lover of customer community building and online education delivery design, Angela Hicks. Here's what we cover: ✅Angela and Nick reminisce about our time at Hubspot Academy, where we created content to empower users to use software and stick around as customers. ✅Next, we discuss the challenges of creating content for different user personas, such as designers and executives. Angela shares her experience of creating a certification for designers and the importance of understanding user needs. ✅We also discuss the transition from in-person to online training during the pandemic and the importance of user feedback in content creation. ✅Angela talks about her current role as the director of Education and training at Tap Clicks, where she is building an online training environment from scratch. ✅ Finally, we end the conversation with a discussion about the impact of their work and the importance of driving growth in users. Listen in if you want to hear stories about HubSpot Academy, online training design, user persona research, customer certification creation and eating our user feedback vegetables. 🥗📈 Connect with Angela on Linkedin: https://www.linkedin.com/in/angelakhicks/ Learn more about the company behind the Vision To Vibe podcast: NickSalInbound.com
In this episode, you'll be hanging with Nick Salvatoriello aka Nick Sal, the podcast host and a seasoned B2B partnerships and customer marketing leader with a wealth of experience in building successful partner programs and communities.
About our guest:
Our first guest (again, Nick) recently wrapped up two years leading the partner program at 2X, LLC, following a successful stint in partner marketing and enablement on the Drift Content and Community team. With a strong background in content marketing agencies within the HubSpot Partner ecosystem, and nearly five years at HubSpot itself, our Nick has been at the forefront of driving growth and building impactful partnerships. He's also an accomplished professional DJ and event Emcee.
Why you should watch/listen:
Tune in to hear insights from Nick's hands-on experience in driving awareness, engagement, and pipeline through events and community building, while fostering deeper relationships with customers and partners at scale.