Go Inside The Mind of The PMM Behind One of HubSpot's Most Successful Product Launches In this episode of Vision to Vibe, I sit down with Gabe Wahhab, my friend and a well known product marketing leader in the inbound space, to uncover the secrets behind one of HubSpot’s most successful product launches (HubSpot Content Hub).
From crafting a strategic vision to building emotional connections with the audience, Gabe shares how creativity and collaboration made all the difference in putting on one of the highest ROI product launches that HubSpot has ever done (and that's saying something). 🎯 What you'll learn: ✅ The importance of creativity and storytelling in B2B product marketing ✅ How to align cross-functional teams and secure internal buy-in for your launch ✅ Why soft launches can provide critical market feedback before going big ✅ Strategies for deeply understanding your audience to elevate engagement ✅ How to use emotional storytelling to make your customers feel like heroes Gabe also takes us through his personal journey—from starting his first business in college to becoming a key player at HubSpot—and offers actionable advice for product marketers and business leaders alike. 🕒 Chapters: 00:00 Introduction to Marketing Innovator Gabe Wahhab 05:03 Transitioning to HubSpot and Embracing Creativity 11:14 Navigating the Startup Culture at HubSpot 17:10 Creating a Unique Launch Strategy 22:51 The Importance of Internal Selling 29:44 Creating Emotional Connections with the Audience 39:18 Key Takeaways for Future Launches 📢 Don’t forget to like, subscribe to stay updated on future episodes of Vision to Vibe. 🔗 Connect with Gabe Wahhab: https://www.linkedin.com/in/gabewahhab/ 🔗 Follow Nick on LinkedIn: https://www.linkedin.com/in/nicksal/
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