#12 Iliyana Stareva: What Every Chief of Staff Needs to Know About Executive Event Planning

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Vision to Vibe

Nick Salvatoriello

15 episodes

1 week ago

Hosted by Nick "Sal"vatoriello, Vision to Vibe is a podcast dedicated to getting inside the minds of creators shaping the next generation of marketing. Each episode features conversations with trailblazing thought leaders, sharing actionable insights on the latest trends, cutting-edge strategies, and proven methodologies. Along the way, you'll hear entertaining and inspiring stories from real marketing leaders who have been in the trenches, with the scars and successes to show for it.

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#12 Iliyana Stareva: What Every Chief of Staff Needs to Know About Executive Event Planning

Vision to Vibe

21 minutes 31 seconds

4 months ago

#12 Iliyana Stareva: What Every Chief of Staff Needs to Know About Executive Event Planning

n this episode of Vision to Vibe, I sit down with Ileana Stariva—global customer success leader and former chief of staff at ServiceNow—for a deep dive into what it really takes to run high-impact executive meetings and leadership events that actually drive change.A former colleague of mine with experience across PR, customer success, and strategic operations at global tech giants like HubSpot, Cisco, and ServiceNow, Ileana brings clarity and actionable wisdom to the messy world of enterprise event planning. From building thoughtful agendas to orchestrating buy-in across continents, she shares how to create gatherings that align leadership, spark collaboration, and move the needle in under 90 days.👉 This Video Is Perfect for:Marketing and customer success leaders, chiefs of staff, event strategists, and anyone tired of calendar-clogging meetings that go nowhere.🎯 Key Topics We Cover:-The “meeting playbook” that led to real change across EMEA leadership-Why thoughtful agendas beat overstuffed PowerPoints-How networking time can be the most valuable time-Cultural differences in U.S. vs. European leadership planning-How to avoid the biggest mistakes in executive event strategy🔑 Takeaways:✔️ Build events with your stakeholders, not for them✔️ Prioritize peer storytelling over top-down directives✔️ Make time for connection, not just content✔️ A killer meeting = the right people, the right format, the right follow-throughRESOURCES: 🤝 Need help planning your next corporate event? Let's talk: htthttps://nextlevelinbound.com/contact-nick🔗 Connect with Iliyana: https://www.linkedin.com/in/iliyanastareva/📢 Subscribe to the podcast for more episodes with bold voices in marketing, experience design, partnerships, and creative leadership